The Landscaper's Guide to Modern Sales & Marketing
The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.
The Landscaper's Guide to Modern Sales & Marketing
How Systems, Assistants, and AI Help You Scale Your Landscaping Business
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In this episode of The Landscaper’s Guide Podcast, Jack Jostes sits down with returning guest Scott Callenius, CEO of Forever Green Landscape Services in West Palm Beach, Florida. Scott shares how his company has evolved from a small operation into a highly structured, system-driven business with a growing team, virtual assistants, and advanced workflows.
Scott breaks down how hiring the right people, building systems, and embracing AI tools have helped him reclaim his time, improve client communication, and scale more efficiently. He also shares insights on where the landscaping industry is heading—from private equity shifts to new opportunities in enhancements, automation, and technology. If you’re feeling stuck doing everything yourself, this episode will show you how to step into your role as a true business owner.
You’ll Learn:
- How hiring assistants can free up your time and improve operations
- Why systems and processes are the foundation of scalable growth
- How AI and automation are changing landscaping businesses
- Where new revenue opportunities are emerging in today’s market
- Why transparency and leadership matter as you grow your team
Connect With Today’s Guest:
🌳 Forever Green Landscape Services: https://forevergreenlandscaper.com/
👤 Connect with Scott Callenius: https://www.linkedin.com/in/scott-callenius-29b6261a/
🏢Forever Green Landscape Services on Facebook: https://www.facebook.com/ForEverGreenLandscape/
📸Forever Green Landscape Services on Instagram: https://www.instagram.com/forevergreenlandscaper/
Get Started With The Landscaper’s Guide:
🎧 Watch the full episode + read the transcript: https://landscapersguide.com/podcast/
🥓 Tell us where to send your beef jerky: https://landscapersguide.com/toolbox
📅 See upcoming live and virtual events:
https://landscapersguide.com/events