In the Loupe
In the Loupe
How to Use Email Marketing to Market Smarter ft. Hope Bellair & Sarah Weekes
Email marketing has the power to elevate your traffic to new heights. Mike sits down with Hope Bellair, Punchmark's Digital Marketing Manager, and Sarah Weeks, Art Director at Punchmark, to discuss best practices and strategy for your next Email Marketing campaign.
Where is the sweet spot for sending "too many" and "radio silence"? What should you market about during the down months? Which email platform is most effective?
Learn more about Punchmark's Email Marketing Campaign here: https://www.punchmark.com/email-marketing
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com
Welcome back everybody to In the Loop. What is up everybody? My name is Michael Burpo. Thanks again for listening to In the Loop this week. I'm joined by Hope Belair, digital Marketing Manager at Punchmark, and Sarah Weeks, the Art Director at Punchmark, and we're talking all about email marketing and Punchmark recently launched an email marketing campaign service. It's tailored specifically for campaign service. It's tailored specifically for jewelers. It's really cool. We think it's the best in the industry. But what we're also talking about is email marketing a little bit more holistically.
Speaker 1:I give an anecdote about one that worked really well on me and I sometimes think that I'm kind of a discerning customer and things that work on me probably will work on most clients. And also just like how you can market through all 12 months. Obviously, the you know cyber week and holidays are coming up and that's very, you know, easy to market for. But when it comes to some of like the weirder months you know, may, june, july how do you market jewelry during those? And we talk all about how you can do that and it's a really fun talk. Hope and Sarah are the best. I hope you enjoy. If you're interested in signing up, you can learn more in the show notes below.
Speaker 2:This episode is brought to you by Punchmark, the jewelry industry's favorite website platform and digital growth agency. Our mission reaches way beyond technology. With decades of experience and long-lasting industry relationships, punchmark enables jewelry businesses to flourish in any marketplace. We consider our clients our friends, as many of them have been friends way before becoming clients. Punchmark's own success comes from the fact that we have a much deeper need and obligation to help our friends succeed. Whether you're looking for better e-commerce performance, business growth or campaigns that drive traffic and sales, punchmark's website and marketing services were made just for you. It's never too late to transform your business and stitch together your digital and physical worlds in a way that achieves tremendous growth and results. Schedule a guided demo today at punchmarkcom. Slash go.
Speaker 1:And now back to the show. Welcome back everybody. I'm joined by Sarah Weeks, Art Director at Punchmark, and Hope Belair, Digital Marketing Manager at Punchmark. How are you both doing today?
Speaker 3:Doing well. How about you?
Speaker 1:Good and Sarah.
Speaker 4:I'm doing great. How are you?
Speaker 1:I'm so well. So we're talking about email marketing and the real reason is because we recently launched these email marketing campaign packages for our Punchmark clients. They're really exciting. We're going to talk about them just a little bit, but I want to talk a little bit more, just kind of more broadly, about email marketing. I think that they are.
Speaker 1:I think it's the most effective way to market for your website right now. I mean, you can do landing pages, you can do blog posts, you can try to boost things on social media, but in the end, I think that the most direct way to get people onto your website is by going from email, having links to your landing pages or your campaigns, using great imagery and great content and having them linked together. People are more willing to click on links in their email than they are by, you know, going from a social media post into a link in bio and then going through a link tree and then finding the landing page. So Hope, what have you seen when it comes to kind of where email campaigns fit into? Like the digital marketing cocktail, if you will.
Speaker 3:Yeah, so email campaigns are definitely like a mandatory thing for businesses. In my opinion, you definitely need to have the clienteling aspect of your email marketing and make sure that you're constantly outreaching to your clients. Now, that is easier said than done. Sometimes. I know that small business owners do get very busy and the holiday season ramps up and stuff like that and it just, you know, slips away from you. So email marketing is definitely a very important tool to use, especially, like Mike said, with the link tree social media posts. You're going through four to five different steps of trying to get your client on the website to look at a certain product or event that you're hosting, Whereas email you're just shooting it right into their inbox. They click on your email and boom, they're right to your landing page. They can RSVP there or shop your sale if that's something that you're doing or just simply find out and browse online, see what you have and maybe come and store.
Speaker 1:Yeah, now, sarah, you put a whole bunch of work in talking about these email marketing packages. Can you just kind of outline it and why we built those packages themselves as well?
Speaker 4:Yeah, sure. So Punchmark is now offering a whole suite of email marketing solutions tailored to support jewelry businesses in connecting with their audience. These programs are designed to enhance customer engagement and drive sales by providing pre-built, high quality marketing assets that integrate seamlessly into their existing marketing strategy. And we have two plans, and each plan provides access to expertly crafted email campaigns complete with social media posts, banners and landing pages, while also allowing flexibility in management level.
Speaker 1:Yeah, so that's the difference. The main part is the flexibility in like of the management and like how involved I guess you and Hope are going to be in the process. Can you kind of explain like the different levels?
Speaker 4:Yes, so we have the campaign library and campaign concierge. The campaign library offers access to pre-made email campaigns and digital assets for self-management. It includes ready to send emails, social posts, web banners and supports up to 2000 subscribers. The campaign concierge plan is all of that, but then fully managed by Punchmark and includes personalized monthly support, recommendations and contact management assistance in addition to the assets provided in the library plan. So concierge is suited for clients looking for like a totally hands-off campaign management, and we'll do it all for them.
Speaker 1:Yeah, I think that's what we're starting to do a lot more of. I had Jason on earlier this month and we were talking about like this tune-up package and he's like everybody wants to do better with their website and with their digital marketing and things like that. A lot of times, people just like they're running a business and they just don't have time and they just don't really want to do it. So I definitely understand why someone would be like, okay, for a couple extra bucks, we're going to set it and forget it, get the crock pot method going on, but one of the things that's kind of interesting. So, you guys, now that we've gotten through the sales pitch, I want to talk about 12 months of email marketing. So the whole concept behind this at least the way that it was in the in the beginning was talking about having a campaign for every month, and some of them are super easy.
Speaker 1:Obviously, holidays for December, cyber week for November, I don't know. Halloween, probably around October, but some of them were kind of hard Like what do you do for, like March, st Patrick's day, is that a buying event? Not really. Like may what are you doing? June what are the ones that are kind of the more, the deeper cuts?
Speaker 3:So I mean, in my opinion, right, I I'm talking to a lot of our clients and they have the same kind of things Like do we do in january?
Speaker 3:What do we do in march, april even? Um, those off months are great for the events, campaigns or a sale that you're running, especially, let's say, after new year's, right, if you still have old inventory that you want to kind of move, that would be great for a sales campaign that is within our email marketing campaign. Now, I know it's like the summer june, july, august it's like the driest months of the year for jewelers, right, everybody's choosing summer vacations over a diamond necklace and stuff like that. That's where the dads and grads comes in, for, you know, father's day, if he wants a new watch, if you carry any other men's jewelry, um, and if you have, you know, a son or daughter that are that's graduating high school or college and want to give them a sentimental gift. Um, the summer campaigns, we definitely see more of the 60 off for six hours, those flash sales that we also have things for. So mainly mostly event space, trunk shows sales, all that stuff for those off months, let's say.
Speaker 1:Are you guys reading these advertisement emails I guess the ones that get sent to you because there was a time when I was like pretty jaded against like email marketing from other companies. I was uns pretty jaded against like email marketing from other companies. I was unsubscribing from a ton of them. I think it's because the only people that were doing them were like just like companies I didn't really want to buy from again and I would get on their email campaigns and then they would just be constantly in my inboxes. Are you reading any of these Like do you have any that like work well for you, that you think are kind of like where do you draw inspiration from when designing these new campaigns?
Speaker 4:Yeah, I have a couple of companies that I haven't unsubscribed to. If they're companies I really like and I know I'll purchase from them again, then I keep them in my inbox and then they'll send like, oh, here's $20 off, and then I'll go buy something, and I do think that people still check their emails. It's usually what you do like first thing in the morning, but yeah, what about you Hope.
Speaker 1:Have you got any good ones? I want to talk about one later on.
Speaker 3:But do you have any campaigns that you think are companies that like send little, like I mean they really have to get me um for me to open them up. But a lot of them are brands that I subscribe to emails after the fact, like already following their brand, already liking you know their stuff. So, for example, right Anthropology, I love their stuff. I've been shopping there for years. I only recently gave them my email address and I will open, based on you know, certain segments of what they put me in. So I was, you know, shopping for a wedding, a guest dress, you know, a couple of months ago, and now it knows, hey, here's the fall wedding guest edit. You know that's going to make me open up the email and say, okay, well, maybe I do have another one coming up in a month and I don't want to wear the same dress twice, right? So stuff like that it's really got to be segmented, it's got to be personal.
Speaker 1:Yeah, I think that the best one I've ever gotten was from Converse and they sent really good ones and I like looking at the photography of the Converses I think it's actually really inspired. But the best one that they ever did was they sent it on my birthday. They sent me a I think it was like a substantial it's like $40 off a pair of my next shoes. I had to use it that day and I was like, well, I'm going to get a pair of shoes, I guess.
Speaker 1:And I went in and ended up buying it, and it just ended up being super, super easy. I guess that's the kind of thing that I sometimes wonder about, though, is that's a very easy e-commerce conversion? Are you finding that Hope when it comes to our clients that are running these email campaigns? Is the goal for them to get e-commerce purchases, or is it better and more tailored to getting people to come to the store?
Speaker 3:Better and more tailored, definitely for people coming into the store.
Speaker 3:So that's actually one of the reasons why we chose Constant Contact as our partner in email platform, right. So we we started that partnership with them as a parent account so that it's easy to drive events for our customers because they are event driven businesses and that's what constant contact specializes in it's simple, user friendly and for us it's easy because we get to go easily from our account to your account with no issues and stuff like that. It does have nice little integrations for social media and stuff like that. It does have nice little integrations for social media and stuff like that as well, which I do like, but we don't necessarily do that on behalf of our clients quite yet and it's just generally a pretty decent monthly price. It's not overly expensive and stuff like that. So, with partnering for that and really honing in on the event driven campaigns being even holiday gift guide right you don't want people to necessarily buy online. You want them to come into the store for ladies nights, black Friday, stuff like that that's really why we chose constant contact.
Speaker 1:Yeah. So what do you think? Do you think that a lot of these directions getting people into a store do you find that it's just about changing the? Do you have to hyper-tailor the wording and making sure that people are saying like, hey, come in, here's the directions and the location of the store, or what are you keeping in mind when you're designing for getting people into a store location, as opposed to just like, hey, add this to your car and buy it now?
Speaker 4:Yeah. So the campaigns that are more about like an event or going to the store, all the call to actions are like RSVP, contact us or look up directions to go to the store, whereas the campaigns that are more shopping online, then it's like shop now or browse this category. So those landing pages are designed differently.
Speaker 1:I see. Well, I kind of want to talk a little bit just about the way that Punchmark has done their marketing. I always like to use us as an example because a lot of the times, we are practicing what we preach when it comes to, like, trying to market, because in the end, we are a business and we are trying to attract different consumers. The difference between us is that we are B2B and a lot of our most of our retailers are B2C, and what's different about us is that we don't do, I guess, e-commerce at all. We don't allow online checking checkouts, even though, like there's an argument, maybe we could, I guess, e-commerce at all. We don't allow online checking checkouts even though, like there's an argument, maybe we could, but like I don't really think it's really going to be effective. I guess, what have we done in the past? Hope when it comes to email marketing for Punchmark.
Speaker 3:So in the past I can't speak for anything over three years, but for new launches, and you know we are also event based basically. So let's say that Brian, our CTO, has a presentation coming up in RJO, st Louis for you know, as an example, as an example, we'll go ahead and kind of create a campaign surrounding that talk to have people come up to us at RJO to stop by the booth, go to his presentation, stuff like that. So we'll start six weeks out and really just kind of hammer home the once a week email, really just spreading the message and gaining awareness. And same thing with this campaign concierge and you know new email marketing program that we're offering. We have done two emails so far. Now we're on a podcast and now we're going to continue to kind of just hammer home maybe one or two more emails before the final push for the holiday season, just because it is important for our clients to even know that we're doing it as well, so that we can better assist them in helping their clients.
Speaker 1:Yeah, that awareness is. So you don't realize it, but it's like 50% of like the successful product. Because, oh man, nothing killed me more than finding out someone didn't know about something at Punchmark, where I'm just like, oh, like, especially, um, like I do, uh, the exit interviews for Punchmark. So when a client's leaving, I have a final call with them and just talk to them about like hey, why are you leaving that kind of stuff? And one of the things I'll ask is like hey, are you a part of the Punchmark community, which is our closed Facebook group? It's clients only and Punchmark members. And when they say no, I'm just like, oh no, you missed out on half the goodness of it. And like, hey, have you ever heard of like in the loop? And they're like, no, what's that? It's just like, oh man, that's, that's just like a failure on our part for awareness.
Speaker 1:But what's weird is we used to run into this a lot back in the day when it was just me and Sarah on the design team and we didn't have a project manager. We sometimes didn't have that communication and that onboarding. And I guess like the communication aspect of things is like so important that a lot of times there's so much communicate. If someone, for example, unsubscribes from a form of communication, it's really hard to suddenly reach out to them, because if they don't like opening up their email and they don't like answering their phones, it's like what are you going to do? Send them a letter? It's very difficult. Remember that, sarah. I should feel like, especially with project management, I remember a lot of it was like trying to get people to respond and that's a form of like this communication and like cadence that we're trying to build.
Speaker 4:Yeah, we would have to resort to calling them, or because we weren't sure if the emails were going through. And yeah, it's hard. I don't know how Lorenzo does it.
Speaker 1:Yeah, seriously. All right, everybody, we're going to take a quick break and hear a word from our sponsor. Punchmark is so excited to announce the launch of our email marketing campaigns crafted specifically for jewelers. Take your jewelry store's marketing to the next level with Punchmark's email marketing service. We created tailored, data-driven campaigns that will not only engage your customers but also boost your sales. Whether you want to be hands-on or prefer a fully managed service, we deliver everything you need to stay connected to your audience and increase your ROI. Let's grow your business through the power of strategic email marketing. Learn more at punchmarkcom slash email dash marketing. Again, that's punchmarkcom slash email dash marketing.
Speaker 1:And now back to the show, and we're back. So I guess we've also done a couple of other ones. I mean, I joke about setting a letter, but there's also postcards. I think that's a part of this email marketing campaign is like I think you can have additional postcard upsells as well. How does that fit into the cocktail garnish of it all Hope? Do you find that postcards actually do kind of move the needle at all?
Speaker 3:So yeah, I mean, it definitely depends on your area. I would say if you're in a bigger city, you could probably do away with the postcards. It's not going to be as effective just because if you're in a big city, metropolitan area, generally speaking, everybody's going to kind of be up in the know as far as digital goes and they're not really going to be paying attention to anything physical marketing stuff like that. Now, if you're in a little bit on the outskirts of a bigger city suburbs, definitely rural, absolutely so let's say, right, you're in the Midwest, you're in you know, kind of a jewelry desert, we'll say, and there's no jewelry stores around you. Maybe it's 45 miles away your nearest one, let's just hypothetically. Now, if that jewelry store is doing targeted ads on Facebook and Google, but only targeting a 40 mile radius, they're still outside of that radius right.
Speaker 3:So if they do have, let's say they do postcards and they just say okay to everyone within, let's say, a 60-mile radius, then you're getting that customer. That's out of that reach that you're spending every day money on, versus specific events like this. So holiday gift guides, stuff like that, if you want to just raise awareness and stuff like that, definitely postcard is an option. I don't recommend it for just general marketing because after a while a postcard does get a bit redundant and it's like, okay, well, it's just them again, you know but, for events and stuff like that, like two, three times a year, I think is really great.
Speaker 1:That's so interesting. I had no idea that that was kind of. That's a really fascinating strategy about the difference between a big city and a smaller kind of uh town with, like you know, a larger area I guess, because I just moved back to a you know, a smaller town and, yeah, someone was just I always laugh. It's like sometimes I get hyper targeted for these, these ads, and it's like I know, man, like you don't need to advertise to me, like you're the only game in town, like I, if I'm looking for it, I know you're there. But uh, we've also done. We've done postcards before, right, sarah, I think for for Punchmark, I can't quite remember Maybe for the client workshop.
Speaker 4:Yeah, we did a couple for our client workshop, for sure. We did a save the date and then we did a postcard for our Cyber Week promo, I think last year. And then we did postcards for a trade show when we were rolling out our new premium templates and just letting people know to come to the show and talk to us about them.
Speaker 1:Did you ever get any feedback? The thing is it's just, when it comes to postcards, I sometimes feel like you're just shouting down a well, because unless you put like a very unique URL on there, when it comes to postcards, I sometimes feel like you're just shouting down a well, because unless you put like a like a very unique URL on there that you can track and you can actually see, a lot of the times it's like did anyone even get these? Did the post office just like take them and just throw them right into the trash and pocket our money? Like how do you guys kind of feel about the idea of like tracking these things that are more analog, I guess?
Speaker 4:feel about the idea of like tracking these things that are more analog, I guess. So we did put a QR code on them, on the postcard, so then people could scan it to go to Punchmark and read more. So that's one way to track and see how well they're actually doing. Hope. I don't know if you have any other ideas.
Speaker 3:That was going to be my very first thing just having that QR code directing right back to that coinciding landing page, and then we can look at it on Google Analytics my favorite, I think I want us to do.
Speaker 1:I'm a sucker for a coupon code. I love coupon codes, literally, even if it's like I will spend $60 to take advantage of a $5 coupon code. Like hell, yeah, especially like I will find a way. But I would love I was talking to Sarah about this and Sarah and Savannah, uh, for the next vendor vault, I want to hide like a, like a hundred dollar off uh, their digital mark, uh, their um monthly service plan at punch bar If. But it's going to be hidden in like the fine fine print and I'm going to find hidden in like the fine fine print and I'm going to find out if anyone reads the vendor vault, because I read it cover to cover. But I want to know if, like, first five people to email this email, I'll just take $100 off of your next you know, your next service plan or something like that. But I guess deeper than that is.
Speaker 1:Do you think you know it's all well and good to communicate and we're talking about 12 months of marketing and everything like that? Do you think you can email too much? Because back in Punchbox history, back when we were kind of new, we had just picked up HubSpot as our CRM. We were doing live streams and we were sending out emails about live streams and I think that there are two emails a day or two emails a week. There was a note about patch notes and if we ever posted a blog post, we would always send it out as well. I just felt like we were sending a lot of emails and we got communication that hey, you guys should chill a little bit. Oh, is there like a? Is there a sweet spot? I know it can be ramped up around busy times, but what do you kind of use as the rule of thumb?
Speaker 3:Yeah. So I like to tell my clients on, as a rule of thumb, don't email your master list, meaning all of your subscribers, more than once a week, because that is going to be exhausting and it's going to just kind of create this fatigue where they're not going to necessarily engage with you too much after that If you're just constantly sending them unpersonalized. You know big things surrounding your store. What I do recommend is you can have a nice two to three week email cadence and I think that's great but segmenting it out depending on their purchase history, whether they interacted with an email within the last 180 days, let's say, if they've spent over a certain amount with your store, if they bought only e-commerce and tailoring email campaigns there.
Speaker 3:You can really get nitty gritty and very niche with the segments so that you can not feel like you're over stimulating your client base with all of these emails, because, let's say, sally down the street might only be getting three, four emails in a three week period, based on what you're sending and based on her browsing history online, let's say. So it's not overwhelming to segment it out that way. Now, if you're doing three, four emails to your master list just constantly every week, like Monday, tuesday, wednesday, thursday. That's a lot. That's a lot. I would say maybe pump the brakes, maybe reevaluate, look at that click-through rate, look at that open rate, see how successful you're being and then go from there.
Speaker 1:Yeah, I think it's such a it's such a delicate balance. But I also think that there is a point to be made about like cashing in on some of the goodwill that you build up. Like I think about, for example, when we do, you know, cyber weak sales it's our biggest sale of the year that kind of thing. Or when, when jewelers do something around like, uh, the 60% off the, you know, for six hours, or whatever that that thing is, um, I think to me it's like okay, you're going to just cash in on all the goodwill that you've built up for all of the other months, come into it and you can oversaturate your, your, your list and it's just like just dump on them once a week and then, honestly, leading up to it, maybe you send out like two or three in short succession, day of even, and just like dump on them and then you need to pump the brakes. Now afterwards it's time to like maybe you go silent for a couple of weeks afterwards or you share like a photo from the event and it's just like that's kind of nice. But I sometimes and I also think that you can go in the reverse of like oversaturating your email list and sometimes people don't cash in on it. They send one good email, but it's like like we were saying already man, I get so many emails and, like a lot of them, they just I just move them right into my trash, can I don't even look at them. So I do think that there's a balance of, like you know, entertaining and being a nuisance I think so I'm totally with you Now and being a nuisance. I think so I'm totally with you Now.
Speaker 1:The last thing I want to talk about is just like where jewelers, where it fits into the jewelry kind of ecosystem We've talked about what our service is and like that we have this feature. Do you think that jewelers should be trying to? You know, if they were to subscribe right now, is this something that they could turn on in time for the holidays? Um, do you recommend it more for, like, the down periods and less about the holidays? Um, where do you think it fits in hope?
Speaker 3:I think, definitely right now. If you wanted to capitalize on the holiday season, it's not too late. You can definitely sign up right now and get going, um, but it is definitely. You know, sometimes you sign up for something and you get the holiday thing and then you're like, oh wait, what do I do for, let's say, valentine's Day isn't a big thing for you. What do I do for January or February? That's where we get to chat and we get to figure out what's going on. So, yeah, no, definitely subscribe to the holiday season and, um, it would also be great for the new year too. There's no bad time to sign up for something like this.
Speaker 1:Nice and Sarah, do you think if you, besides the holiday one, what do you think is the best, uh, month of email marketing? Do you have one in particular that you think is like sneakily really good?
Speaker 4:Oh man, maybe June, which one is that? It's like Father's Day and Dads and Grads and Permanent Jewelry and Time for Summer, I don't know Nice.
Speaker 1:Yeah, man, the Permanent Jewelry ones. I think that it had like a. It kind of like fizzled out for just a minute there. I think it's back, I think that people are really are going to like it and I think it's it's super in. But I guess I kind of almost I wanted to just kind of end this thing on an example of a really effective campaign that I got recently and it just kind of talks again.
Speaker 1:I've I've joke about this, this thing like the symphony, the symphony of marketing, and it's not just about you know, your marketing is. So, for example, um, this is a company I did a whole episode on them called Huckberry, and they sent me an email and it was so good and I tried to take some fashion tips from them. So I opened it up and it sent me to a collaboration that they did with an influencer and this influencer they had uh, it's this guy, andre mack. He's a, uh, sommelier, sommelier, sommelier, sommelier, whatever that word is. Yeah, the guy, he drinks wine and, uh, he's really cool, he's got like a great sense of fashion, he's like very brooklyn and and things like that.
Speaker 1:And, uh, they basically sat down, they picked out, they had a landing page put together. That was was, I think, four items and it was basically like let's style you like Andre Mac, and they sat down and they showed, um, you know those products, they were written, they had a two paragraphs would be about each one and the product embedded right on there. But what was even better is then they had a video embedded on there, a YouTube video. That was essentially a sit down, a 15 minute conversation podcast where they talk through those products and they really talk about how, um, you know, great each one is. Oh, this one is boiled wool and this one is, you know, they're all really expensive and everything probably outside of my interest in price range, but it was like something I'm super interested in and I'm listening to a 15 minute ad about these products. And then there was, it obviously retargeted me and then I was seeing his face and the products showing up on my sidebars and Google AdSense all over the place, and it really kind of made me think about how in tune I was with their product choices.
Speaker 1:These four products. They were like chasing me around and it's just amazing how, again, their symphony had this unique sound which was it wasn't just this influencer sitting down and showing. You know, hey, this is my picks and it's like whatever it was talking about it and building up this kind of relationship with the products and me and this influencer. And then suddenly, you know, I actually kind of remember it a little bit more and I think that jewelers, it can be like that too for you, whether that's, you know, kind of off-color picks for you.
Speaker 1:So maybe it's something outside of just like the classic engagement rings, classic watch, maybe it's like some of these, yeah, permanent jewelry, or maybe it's these bracelets or pendants that are a little bit more trendy, talking about them a little bit more, getting them in front of your best sellers or just repeat customers. I think that's the kind of stuff that I mean it works on me and if I am the most jaded and discerning customer I can be. The fact that worked on me I think it probably will work on your other customers. Yeah, that's. That's a little quick anecdote. Anything else hoping, sarah before we, before we wrap, I don't think so no.
Speaker 1:I appreciate. I appreciate you all listening. I appreciate you joining me. Yeah, if you're interested in email marketing, we have a whole landing page for it because we do our own advice and that is punchmarkcom slash email dash marketing. I'll have it in the show notes below. If you can go, check it out and let them know that in the loop sent you, that'd be really helpful for me. I appreciate you all and we'll be back next week, tuesday, with another episode. Cheers everybody, thanks, bye. All right, everybody. That's the end of the show. Thanks so much for listening.
Speaker 1:This episode was brought to you by Punchmark and produced and hosted by me, michael Vercoe. My guest this week was Hope Belair, digital Marketing Manager at Punchmark, and Sarah Weeks, art Director at Punchmark, and we're talking all about email marketing. If you're interested in that program, you can learn more at punchmarkcom slash email dash marketing. There's going to be a link in the show notes below. This episode was edited by Paul Suarez with music by Ross Cockrum. Don't forget to rate the podcast on Spotify and Apple Podcasts and leave us feedback on punchmarkcom slash loop. That's L-O-U-P-E. Thanks. We'll be back next week, tuesday, with another episode. Cheers, bye.
