In the Loupe
In the Loupe
Marketing & Jewelry Trends for 2025 ft. Hope Bellair
Mike sat down to chat with Hope Bellair, Punchmark's Digital Marketing Manager, exploring the booming resurgence of event-based marketing and the domination of short-form video content. As TikTok's fate hangs in the balance, we consider the clever strategies jewelers can adopt to pivot their marketing efforts while staying ahead in the digital game.
They also dive into the art of strategic planning for 2025. Hope shares insights on the significance of knowing your unique selling points and understanding customer connections while setting SMART goals to ensure success.
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com
Welcome back everybody to In the Loop. What is up everybody? My name is Michael Burpo. Thanks again for listening to In the Loop this week.
Speaker 1:The penultimate episode. Great word we're going to be talking with Hope Belair, the digital marketing manager at Punchmark, and we're talking about 2025. And what we're going to do with this episode is talk about some trends that we are predicting both in marketing and in jewelry, and again, take these with a little bit of grain of salt, but it's based on the channels and communication that we monitor, so we like to think that we're informed, but use your best judgment on these. And we're also going to be talking about some New Year's resolutions and goals that we have. And we're also going to be talking about some New Year's resolutions and goals that we have and we're going to change about you know ourselves and our strategy at Punchmark going into next year.
Speaker 1:I think it's a fun talk. It's really lighthearted. I hope you enjoy, and next week we will have our best of the rest, or best bits episode, and that will be the end of season five, our best bits episode, and that will be the end of season five. So be on the lookout for that one. It's coming out on the 24th and we will see you in season six. Take it easy.
Speaker 2:Enjoy. This episode is brought to you by Punchmark, the jewelry industry's favorite website platform and digital growth agency. Our mission reaches way beyond technology. With decades of experience and long-lasting industry relationships, punchmark enables jewelry businesses to flourish in any marketplace. We consider our clients our friends, as many of them have been friends way before becoming clients. Punchmark's own success comes from the fact that we have a much deeper need and obligation to help our friends succeed. Whether you're looking for better e-commerce performance, business growth or campaigns that drive traffic and sales, punchmark's website and marketing services were made just for you. It's never too late to transform your business and stitch together your digital and physical worlds in a way that achieves tremendous growth and results. Schedule a guided demo today at punchmarkcom. Slash go.
Speaker 1:And now back to the show. Welcome back everybody. I'm joined by Hope Belair, digital marketing manager at Punchmark. How are you doing today, hope?
Speaker 3:I'm doing well. How are you?
Speaker 1:I'm doing so well. We're going to be talking about 2025. It's actually the middle of December right now, so we're a little bit early, but I think it's about time we start talking about what next year is going to bring. We try to use these episodes to be a little bit speculative, so everybody who's listening these trends are going to be different depending on where in the country, in the US, in the world, you're listening from, also, what your clientele and demographic is. But I'm kind of more interested as a terminally online you know soon to be 30 year old I am kind of trying my best to see from the aerial view what trends are working when it comes to e-commerce, digital marketing, but also jewelry. I can only imagine you probably are staring at jewelry all the time and you handle the marketing for well over 50 clients for us at this point. Just from an aerial view, what kind of marketing trends did you notice really this year and what are you expecting for next year, in 2025?
Speaker 3:So this year, I think, was, at least for our clients, a lot more events based. I think, post COVID, this was kind of the year that, all right, we're buckling down, we're going. We're going to either Antwerp since the first time in 2019, we are hosting events in store. Now we're doing all the things, um. So that's definitely something that I saw, especially between 2023 and 2024, 2025, I think, is going to be a lot more of that same thing, with a little bit of increased events in store and like, let's say, trips to Antwerp, trade shows, et cetera, really getting out there and just physically promoting your business in that way. Digitally, of course, we always have the videos that are just performing the best. There is nothing better than a short snippet video, and that's really what catches everybody's eyes.
Speaker 1:I know I'm like man, bring Instagram back to just a square image. I know, I know Instagram is completely different than what I remember in 2010. I think it's complete. It's all about video content and, honestly, all of the platforms are now all about short form video. I mean YouTube. They are heavily invested in, you know. I guess YouTube shorts and they're moving away from, like, the long form videos, which is, I think, a really too bad of a thing, because I think in 20 years or 30 years, I do think YouTube is going to be around. I think it's going to be the library archive for the internet. However, I don't know if I can say the same for TikTok, which, as of recording this December 11th, tiktok is slated to shut down on January 20th. Odds are very, very even on whether or not it's going to actually happen. I am moving away from even encouraging anybody to put their eggs into the TikTok basket. Do we have any jewelers that are like decent at TikTok, or is it still a little bit like we haven't really made it over there?
Speaker 3:There are a few for sure. I mean, what I always recommend to my clients that want to maybe start TikTok or get invested in that platform is do what you're doing on Instagram as far as videos and just translate it right over so that, if it is actually shutting down on January 20th which personally my fingers crossed, I hope it doesn't, because that is a great marketing platform just to get awareness out, but just so that you're not making a bunch of effort towards a TikTok video and saying, well, now all of my videos are gone, I can't do anything with it anymore. Definitely make it a hybrid type of situation. Tiktok and Instagram videos should be pretty much synonymous across the board when you're going on branding for your store.
Speaker 1:I'm with you and I think that there I think it's in man. I wish I would have prepped this. I think it's in TikTok you can edit your videos in the builder and then download your edited version with that before you add any trending sounds, because the trending sounds will get muted. So, or you know, if you're using copyright free music, you could just take those as well and then you could upload them onto all the vertical video platforms.
Speaker 1:I am kind of moving away from the idea that people need to be channel agnostic and be hitting everywhere, because I think it can really spread you a little bit too thin and I think that you should pick one and be great at it, and then you should pick a second one and be pretty good at it. I think for Punchmark, our channel that we're the best at, I think, is probably Facebook, which is kind of crazy to think about, but we do have the community, we have our public page, we integrate into a lot of different communities, so I'd probably say that's our best one. And then now we're on Instagram and I think our Instagram is great brand awareness. But I just I mean, we tried to get into TikTok and we tried getting on YouTube and it's kind of a lot unless you have a full team. Yeah, I think that's kind of where I'm at with it.
Speaker 3:No, I agree, and you know one of the marketers and I guess my marketing only space Katie McKeever. She has this great advice when you're, you know, either starting your business or promoting your business in a certain way, you definitely want just one singular channel and again, like you said, be really good at that singular channel first and then branch out. So, especially for jewelers, I know Instagram is the most visual and just general used, I guess just under Facebook, but the most visually appealing for sure. So if you get good at Instagram and then you decide, okay, my second one is going to be Facebook, maybe for events focus, like I had said before, or then move over to TikTok if it's still here come January 20th, then definitely do that. I would agree for sure. Definitely pick one to start and then, once you've got it down pat, you can tackle more.
Speaker 1:I agree. I mean, the episode before this one was going to be is called the marketing symphony and we talked to all about our next gen marketing campaign, where we try to hit every single channel, and we did that really just to kind of test the space, and I think in next year, I think Punchmark is going to kind of dial in a little bit more our marketing. One of them is through email and the other one is I think we just got to. This is like more internal talk, but I think we just got to send more emails. I think that we are very polite. We just got to send more emails.
Speaker 1:I think that we are very polite. We used to be a lot more aggressive back in 2018, 19, when it came to sending a lot of emails. We sent out, I think, three a week for a while, and now we send out like one every other month, especially only around the trade shows, and it's like you know what. Let's get after it again. Let's start being in there, because I mean I could probably just speak for myself, but I get so many emails from marketing companies.
Speaker 3:Yeah, absolutely, and I mean I get it too. I'm absolutely on board with Punchmark internally getting more emails out there. I know I was talking to our CTO, Brian, about that yesterday and definitely something we want to go move forward with. I know we've actually got something in the works this month for the start of the year, so we'll be keeping an eye on your inboxes, guys. But anyway, no email marketing for sure is just.
Speaker 3:Honestly, I know it's nerve wracking and you don't want to sound salesy, you don't want to sound pitchy etc.
Speaker 3:And you feel like everybody's getting bombarded with a bunch of emails. But if you have a client, say, that's been there for five to 10 years, that client has a brand loyalty to you. So even if you are coming out and saying, hey, I've got a sale this week and then another sale next week and then an event the following week and you're sending out two to three emails to that client, it's not the worst thing in the world, especially since they do have that brand loyalty. They like you, you have that relationship. They're more apt to open up those emails anyway and with the amount of stores that we work with, it seems to be that those interpersonal sales relationships are the best way to go. So definitely don't be afraid to send an email or two, and I know we've got a few marketing programs now where we also send a sweet number of three emails per type of event type of thing. That's kind of the sweet spot we've noticed, especially with going for awareness, general awareness, rsvps etc. Stuff like that.
Speaker 1:Yeah, what about jewelry trends? So we were just talking about marketing trends. I want to talk about jewelry trends and this again is going to be probably a little bit more missed than it's going to be hit for us, but I love jewelry. I've started wearing a lot more jewelry and I started following trends a lot more and in speaking to jewelers, especially leading up to the holiday season, but in the middle of the year as well, speaking at our roundtables I am pretty invested in I think that gold is going to be the hit.
Speaker 1:I mean, I know, talk about a safe prediction. I think that gold hoops and chains man, I think that they're just going to be timeless. I think that gold hoops and chains man, I think that they're just going to be timeless. I think that right now, people are like a little bit unsure young and millennial to say but I do think that, like Bitcoin hitting 100k is like sometimes people are like what is that about? And I think it is connected to the price of gold in certain certain instances, and I think that people see buying gold as like a pseudo investment, which you know it can be. Do you have any idea when it comes to jewelry trends? Or, like in your conversations with retailers.
Speaker 3:So, based on my conversations with retailers, it definitely depends on where they are in the country. If they're in New York, there is a certain type of thing that's going on. That's better than, let's say, florida and California. One thing, if I can make a prediction, just because I'm seeing this trend generally throughout all of my socials, is that a lot of, I guess, people our age, let's say, 25 to 35, are looking for capsules, capsule wardrobes and just keeping things that are never going to go out of style, which is timeless and stuff like that.
Speaker 3:So I can have a hot take I think that lab grown diamonds are going to continue to a little well, maybe not continue, I don't know. I think they're on the downfall and I think natural diamonds is going to just kind of resurge, because I think a lot of people are looking for that timeless type of thing and, um, I think we'll see a little bit more of that come, come 2025. I'll be interested and I'd be happy to be wrong, I guess you know too, but I'm interested to see what that does. But of course we have, we have our, you know, just general trendy things. Permanent jewelry, I know, even locally here in Charlotte, is still pretty big here.
Speaker 1:Still pretty big. I had it on my, I had it on my predictions last year. I thought I was going to die off this year and just earlier, during Black Friday, I saw a promotion. It's like book your time now for our December permanent jewelry event at the local jewelry store and I was like holy crap, that's still going on. Let's go. Good for them.
Speaker 3:It is. Yeah, I mean, all the small businesses are looking to. You know kind of I mean for small business. Saturday my hairstylist had a permanent jewelry person over at their salon. Yeah, yep, so it was like you know, I think a lot of those um pop-up type things. We're still seeing those permanent jewelry, farmer's markets, stuff like that, any community events. It's just easy to pop up and get something um relatively cheap and get you in the door. So I think that's absolutely going to be something. And if I actually also had to make a prediction, women, younger women specifically, might go more towards like actual watches versus like a Fitbit or an Apple Watch, based on, again, the algorithms that I observed.
Speaker 1:Well, you know, on the topic of watches, I mean, there was a time when I thought I was going to buy a Rolex and then I bought a house, so the Rolex is out of the question for a little bit. But one thing that's been really fascinating is so the price of Rolexes or I guess it's the secondary market of Rolexes is falling from I think it was. It hit an all-time high in 2022, and I think in 23 as well, but it is starting to fall or come back, more like come back to earth, but the, I guess the other watches so there's Rolex and Tudor, but if there's the rest of the field, like Seiko and Citizen seem to be increasing in demand. I especially think that Seiko and just seem to be increasing in demand. I especially think that Seiko, and just like Grand Seiko in general is just has such a great brand.
Speaker 1:I think that they have done a great job with signing spokespeople Right now. They have, you know, shohei Otani. They also have I think it's Tanaka. I also, I mean another baseball player. They have just like these great spokespeople from Japan that are kind of in the limelight right now and you know, again, I'm a baseball fan, so I'm seeing it a lot and it seems like it's having like a real push. And because of the price I think it's more of a within reach reach as opposed to like an ultra reach when it comes to people our age not going to say again. I don't think Rolex is really ever going to go away. I think that the brand is set in stone, but I do think those secondary man I hate saying secondary those other watches are going to really have their moment. That's my prediction for a 25 at least. That's my prediction for 25, at least.
Speaker 3:Yeah, I would agree with you. I mean, I know I've seen too, just over like the year, specific brands definitely getting more recognition other than Rolex. And I mean maybe it's also because I look at jewelry websites and jewelry marketing all day. But I'm like, oh man, let's promote the Shinola, let's promote the Cycle, let's promote the Citizen Michelle, all of those other brands. I'm like, oh man, let's promote the Shinola, let's promote the Cycle, let's promote the Citizen Michelle, all of those other brands. I'm like Rolex speaks for itself. It really does, and it definitely is a nice high luxury price point. But for everybody else I guess our age that wants to kind of dip their toes a little bit into the jewelry industry, those other brands are the way to go in my opinion.
Speaker 1:A very hot take and I love it. Hope we're going to take a quick break and we're going to come back let's talk about what we're going to be doing differently in 2025. So, everybody, stay with us. Punchmarket is so excited to announce the launch of our email marketing campaigns crafted specifically for jewelers. Take your jewelry store's marketing to the next level with Punchmark's email marketing service. We created tailored, data-driven campaigns that will not only engage your customers but also boost your sales. Whether you want to be hands-on or prefer a fully managed service, we deliver everything you need to stay connected to your audience and increase your ROI. Let's grow your business through the power of strategic email marketing. Learn more at punchmarkcom slash email dash marketing. Again, that's punchmarkcom slash email dash marketing. And now back to the show. And we're back. Everybody. We're still talking with Hope Belair, digital marketing manager at Punchmark. So Hope we're going to be doing a couple things different next year.
Speaker 1:And one of the things that I think Punchmark has gotten better at in the coming up on eight years of me working here is we are starting to plan further and further out, which I really appreciate. We used to do everything, like you know, week before, two weeks before and then the next year. We did, like, you know, a month before and now, like we started planning this year's client workshop like as soon as the last one ended, and we already have the trade show already picked out. And I think that that is one of the things I would encourage more of our clients to do is add every year, add an extra week of planning to every single event. Just extend your timeline and it's. Nothing is better in life than having every all the hay in the barn and being able to have a week before the event to relax. I know that's pretty, that's pretty redneck, but that's just what we say up here.
Speaker 1:One of the things that's so nice, for example, is we're trying to have I'm working on this drip campaign and just to kind of give people an idea, I've been working with Ross for the past month or two on a drip campaign for when people become a hot lead with us. So there's a couple different things that can qualify you as a hot lead, which is someone that is very interested in our product, and one of the things that we're doing is we're creating a series of emails that will I use the term chase but or follow, but it's going to be something that will, you know, drip to them on a predetermined schedule, so in the beginning it'll be a lot faster. So it'll be, you know, every day or two or three after they qualify as a hot lead, and then it'll, after the first, I think, three emails, it'll turn to every week and then, after like a couple more emails, it'll be every two weeks until it runs out, and then they are no longer deemed a hot lead. They become a lead or a cold or a prospect.
Speaker 1:And one of the things that's really quite interesting about that is we actually came up with a concept behind our drip campaign and the concept is the market of free.
Speaker 1:So we're doing everything is about free, awesome educational information that is platform agnostic, and so our whole thing I mean talk about skin in the cat a lot of different ways.
Speaker 1:I have written the same content 10 times different ways and that's kind of what a lot of our a lot of what marketing is is you need to be writing the same thing to appeal specifically to your target clientele or demographic or prospects or what have you. And I think that with a drip campaign, it's really taught me a lot more about marketing especially about Punchmark's product than a lot of other things have Really staring in the face, what is our buy now reasoning. You know what is our product, differentiating factors, you know what makes us better or different than our competitors, and when you start kind of really boiling it down to the bare bones, wow, I feel like I like looked in the mirror for the first time and realized what Punchmark has versus what other places have. Have you ever done something like that or like, did they speak about that when you were learning digital marketing and how you can, like, become newly familiar with your own products?
Speaker 3:Yeah, I mean. So as far as like internally, of course, absolutely you can always take an internal reflection of you know different, different things, um, marketing wise, and what you could be doing better for sure, especially if you're running those campaigns and it's, you know, for your, your company, right. As far as like marketing on behalf of someone else, I would say to the jewelers for sure, absolutely take that internal look and see what does differentiate you guys, because ultimately, the marketing team isn't able to be there physically with you all the time. So you know, if I have a store over in California, as much as I would love to see those beaches, sometimes I can't make that trip. So definitely like kind of the same thing that you were saying with those drip campaigns and seeing what differentiates you.
Speaker 3:I think it's an awesome way to start off every year, especially since we are running towards that finish line of 2024 into 2025. That first week, really take a hard look at your business and what it is that you want to achieve, of course, in 2025, what you could have done better in 2024. And what does differentiate you? What did your customers react to? Was it the increase in events? Was it the sales rep you had on the floor? Was it the display cases and what you positioned everything in? It's amazing to go into that psychology and see what it actually is that entices someone to again, like you said buy now, right.
Speaker 2:Is it?
Speaker 3:because that they saw the tennis bracelet in the window that they came in and then they saw the pendants one row over, or you know. Really taking a look at your business like that is super beneficial, Absolutely.
Speaker 1:Yeah, but, like you know, I'm going to ask you in just a second what yours are. But the one thing that Punchmark employs and we do this across the entire company we do this from when we publish an issue of the Vendor Vault, our magazine, or when we do a campaign like the NextGen campaign that we wrapped up earlier this year. When it comes to, like epic product releases, we use the term epic to measure things. Sometimes, when we do any of those things, we always have what's called a post-mortem recap or a retrospective is another term for it, and what we do is we talk about what worked and what did not work. And with the post-mortem for the next gen, we talked about what worked. It was, you know, we had great content and we felt like we had great, you know, assets and copy and things like that. What didn't work? You know, maybe we didn't have a great posting schedule or we didn't have clearly defined roles.
Speaker 1:At times, because it was our first time and I would recommend our clients have those postmortem meetings I think that you're going to be sprinting to the end line and a lot of times it's like you want to catch your breath and then a lot of times you come back for the new years and then it's like, okay, let's get back into like planning stuff, and it's like, okay, no, take a second, talk about what worked and didn't work. Have that meeting with yourself, with the other stakeholders, and also I would include as many people as you can, at least at some point, and talk about what worked and what didn't work, and not in a negative way, it's more like an analytical way, and at Punchmark we do it all the time, because one of the and I take notes for it and we publish the notes and we talk about it every single time. Here's what worked, here's what didn't work, and it's not negative, it's just constructive. Here's what didn't work, and it's not negative, it's just constructive Hope. What are you going to try to change in 2025?
Speaker 3:So 2025, super excited, of course, for all of our marketing efforts going into 2025. I think that it's going to be a great year for Punchmark as well as for our clients. I'm very optimistic about it. But as far as what I'm going to try and change, as far as strategy for some of our bigger clients is definitely like we had said just moments ago, where, in January, we're going to be taking a broader look at the year what do we have going on, what needs to get done so that we can pre-plan and we're not scrambling the week of, let's say, black Friday Like oh no, I forgot, I'm running this promotion XYZ, I need this landing page.
Speaker 3:Hopefully we won't be doing that, and I want to take a kind of bird's eye view of everybody's plans and what they plan on coming achieving and what their goals are, whether that be more followers on Instagram, more engagement on the website, more e-commerce sales, and how we can build up to something like that. I think that is a big step broad view of what I'm going to be trying to do with the majority of our clients, as well as general like. All right, well, you know, maybe we get a little bit into the design aspect too. A lot of our clients create their own content to send over for, let's say, facebook and stuff like that. Maybe we do a little bit of consulting here and there. Again, big year for punch mark. I have a lot of big aspirations for our department here, so I'm stoked for it.
Speaker 1:It's gonna be great.
Speaker 3:But yeah, definitely definitely looking to get bigger and make our clients bigger and just continue growth.
Speaker 1:For sure. You know one of the things it's so funny that we're talking about. We might talk about New Year's resolutions, but one thing that's fascinating is have you ever heard of the term SMART goals, s-m-a-r-t.
Speaker 3:I haven't actually no.
Speaker 1:So it's an acronym, and they always say that the best New Year's resolutions are SMART, which means specific, measurable, achievable, relevant, time bound. So, as a result, new Year's resolutions are always time bound, it's usually for one year, and then specific. It's like a lot of times they recommend that you just write them down, because then they are very specific, but I think it's the other parts that are so important, like measurable. So it's not I want to read more this year. It's I want to read 10 books this year. Suddenly, it's measurable how many books are you going to read? Well, the line is 10. If I read nine, I didn't meet the goal, but I did more. But if I did 11 or 10, then I hit it. But also achievable and making them like within reach.
Speaker 1:I always refer to it as because you don't want to be stressing yourself out about some imaginary self-imposed goal, some imaginary self-imposed goal. I think that it's about setting, drawing a line in the sand for yourself that you would like to get to. I do it for In the Loop every single year and I, you know, I say, hey, I want to get this many downloads and I want to gain our followership by this and I want to do one special event, whether that's an in-person show or whatever have on a great guest, and I think that our retailers I recommend doing that as well. A lot of the times they're business goals, but I would also probably recommend maybe doing a couple of other ones that are more peripheral. So like, hey, I want to do an event that we've never done before. That is also a smart goal, I think that.
Speaker 1:Or hey, we want to open up a marketing channel that we have let languish in the past or never used. Maybe that's email marketing, because you've heard about like it being productive and you want to use it. So let's turn that faucet on, and a good time for it is in January. Or we want to open up a new vendor line because you know, what we've had has been what we've had for the past couple of years. Let's add something in to kind of, you know, add a little spice. I would probably recommend that people take a look at setting some goals. Now is a great time to do them. I'm going to encourage everybody at Punchmark to consider setting some smart goals for themselves, maybe for each of the departments, but also just for themselves personally. Hope, are you a New Year's resolution kind of person?
Speaker 3:Oh, absolutely.
Speaker 1:Yeah, I go by quarters Yep. Wow, quarterly resolutions rare. Yeah, I go by quarters, yep Wow.
Speaker 3:Resolutions rare, yeah Well. So again, like I mentioned I I definitely look at the year as a whole but I'm like, alright, what do I want to do in quarter one? What do I want to accomplish by this time? And then quarter two what do I want by this time? And definitely nice to hit those goals when, when they come in, like I mean, I think I've almost hit all of my goals for this year. I just need my diploma to be shipped, but we'll be good for me, I uh, I always do it in reverse.
Speaker 1:I like um, is it retrofit, I think, is the term I always retrofit a New Year's resolution to an end goal that I'm trying to achieve. So for me, at the end of last year, I think I was pretty sad and I realized that I just wasn't getting outside enough. I was doing my hobbies and my work. Both involved me being indoors, so, as a result, I just needed to go outside more, and one of the things I identified is, if I take 5,000 steps in a day, I am generally happier. So I made a smart goal, but a New Year's resolution for myself. That was I'm going to walk 5,000 steps every day for the entire year and, with the exception of January, slow start, if we're being honest. I've hit that and my average is now above that, which is great, and I've done this in past years, and I think what I love about New Year's resolutions is you can't pick something. It's not a good New Year's resolution if you can achieve it in January, and all of the ones that I've ever done require you to, you know, kind of buckle up and be in it for the long haul. In the past I've done I wanted to run a certain number of miles in a year and I would never be able to run that number in January, but I kind of like having to you know, have to build towards something. Yeah, I think this upcoming year, I do one of the ones that I'm going to add. I'll give everyone a teaser. This has nothing to do with In the Loop, but think this upcoming year one of the ones that I'm going to add. I'll give everyone a teaser. This has nothing to do with In the Loop, but at this point, just chatting, I'm going to add something because I want to be healthier, and one of the things I'm going to add I'm going to try to floss every single day. Right now, I floss probably twice or three times a week and I just want to get into the habit. I'm going to do it every single day. That's going to be my nearest resolution. Try to build that in. Why? Because I just want to be healthier. End goal, boom. There you go, hope Marino. I really appreciate your time. Thanks so much for joining me. And you know what? Let's have a good 2025. We're going to have a good time and I can't wait to see what you do with the digital marketing program, can't wait to see where where punchmark is in in one year. I think that we have a lot of really cool things in store and everybody, I hope, in the loop is around this time next year We'll do a same recap and see how we look back and what we achieved this year. So everybody, thanks for being with us. Hope, thanks for joining me.
Speaker 1:We'll be back next week, tuesday, with our final episode of season five. Thanks everybody. See you soon. Bye, all right, everybody. That's the end of the show. Thanks so much for listening. This week's guest was Hope Belair, the digital marketing manager at Punchmark, and this episode was brought to you by Punchmark and produced and hosted by me, michael Burpo. This episode was edited by Paul Suarez with music by Roz Cockrum. Don't forget to rate us on Spotify and Apple Podcasts and leave us feedback at punchmarkcom. Slash look, that's L-O-U-P-E. Thanks, and again, we have one more episode this season, so be on the lookout. Next week, tuesday. Cheers, bye.
