ChildCare Conversations with Kate and Carrie

Episode 176: Unleashing the Power of Social Media with Jeanna Warriner

November 14, 2023 Carrie Casey and Kate Woodward Young
ChildCare Conversations with Kate and Carrie
Episode 176: Unleashing the Power of Social Media with Jeanna Warriner
Show Notes Transcript

In this podcast episode, social media expert Jenna Warriner (Marketing Coach) shares her insights on how childcare providers can enhance their social media presence. She discusses her transition from acting to social media management, the importance of entertaining and engaging content, and the challenges of posting images of children without legal permission. Jenna also provides advice on content creation, time management, and overcoming discomfort with being on camera. She emphasizes the significance of sales conversations and suggests starting with familiar platforms for those new to social media. Join Kate, Carrie, and Jenna and learn more about social media!

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Marie (00:00:01) - Welcome to child care conversations with Kate and Kerry.

Carrie (00:00:05) - Hey, guys. So today's conversation has an extra person in it. Um, somebody who I've been learning a lot from, and her name is Jenna, and she has a social media management agency, which means if you don't want to do all of your social media, she's somebody you could hire to help you with that. And she also teaches people how to do that, which is what I'm doing right now, is learning more about how to do Instagram, because we've been doing TikTok and Facebook. But Instagram is a new thing for us to master, so you can learn from her. You can take classes, you can follow her on the socials which are in the show notes, or you can have her be your social media manager. So welcome, Jenna.

Jenna (00:00:52) - Thanks for. Having me. Those all sound like great options.

Kate (00:00:55) - So Jenna am so glad that we're getting an opportunity to talk to you as we start to wrap up 2023. And a lot of our clients right now today are already thinking about enrolling January families, students.

Kate (00:01:12) - And so we often try to get them to think about something, maybe new, something that's maybe more eye catching. And I have had an opportunity, thanks to Carrie, to watch, um, some of your TikTok and those kind of bits and pieces. And I think it's just a great and fresh opportunity for our clients. So welcome. And I guess let's get started. So, Jenna, do you want to start by just telling us a little bit about how you ended up here? And if you could give, you know, maybe your top three, top four tips and we can kind of jump on from there.

Jenna (00:01:53) - Yeah, for sure. So I was a bartender and an actor way back in the day. I grew up on stage like I was an actor for forever. And I when you're an actor, they're all about making your own work. You've got to, like, create your own opportunities. And man, that is easier said than done. When I was an actor, I would do anything to try and build my business as an actor.

Jenna (00:02:18) - Like I would take every class I would go to, the things I would sneak into, the parties I would travel to, the cities, I would do anything. And it just like, wasn't moving the needle enough, you know, like it wasn't a sustainable living. Like I said, I was still a bartender. So one day.

Carrie (00:02:32) - I feel you. I've got a daughter who thought that's what she wanted to do. Now she works in agriculture. Yeah. The amount of no's that you have to hear while you're going through that process can be very wearing. Very wearing.

Jenna (00:02:47) - Yeah, absolutely. The nose and the amount of work you do for free, like when you start on a journey of self-employment, one of the warnings is be careful what you do for free. But as an actor, it is part of your job to constantly be auditioning for free and then not being compensated for that time. The time it takes to prepare, the time that it takes to deliver, the time that it takes to take the streetcar across the city for two hours and rush hour to get to your four minute slot.

Jenna (00:03:12) - You know you're not compensated for any of that. Anyway, I ended up writing a show with a friend and touring it to a couple of cities to make our own work, right? And when I got back after a two week trip, when I got back to Toronto, which is where I'm from, two people inside one week, both said the same sentence. They said, congratulations on your success. And I was like, what success? What success? I'm like. I flew home between two cities to bartend to pay for the hostel that I was staying in. Then I would go to a theater and sing to a 300 seat theater with 16 people in it. What success so led me down a bit of an existential crisis for a moment, trying to figure out how people were defining success. And finally I realized, after much reflection, that they were perceived my entire my entire tour based on what they saw on social media and what they saw on social media, was whatever I wanted them to see, and also reflections of a lot of the press that I had gotten myself.

Jenna (00:04:14) - I was on the cover of the, I think, the Winnipeg paper, like a bunch of major Canadian papers. That was all over them, breakfast television, all of that. And they wouldn't even see that because they were in a different province. But they would then see me post about it on social media. So I realized at first I had a knack for this thing, that maybe some other people didn't have a knack for it. And then that led me down. Like getting educated in digital marketing. I worked for a publicist for a bit, had a great opportunity there. And then all the side jobs I had, like doing the energy exchange at a desk in a yoga studio, and working at a bar. They all started hiring me to do their social media. And yeah, then I started getting referrals and then it expanded from there. And now that was years ago. So that's what. Pushed me into it, and now I'm all about like taking those things that I was doing naturally and turning them into formulas, and then using your social media to both entertain your audience and drive clients and business and sales from it.

Carrie (00:05:13) - I mean, that's what we want for our clients. We want them to get people to stop the scroll, because we know that those parents are needing a little bit of a mental break. And so they're on social media and they're pushing past what is obviously ads. And but if you're funny or if you're silly, people stop. I think probably one of the videos we had that did the best is me dancing awkwardly on a turntable.

Jenna (00:05:44) - Well, so yes, carry it funny and silly are two tactics. But just to be clear, when I say entertainment that can look like a lot of different things and based on your own comfort level, like it could be education, or you'll hear the word value. Value can be a million different things. It could be heartwarming. It could be, you know, social justice, advocating just basically anything that people actually want to look at that isn't sales.

Carrie (00:06:12) - Absolutely.

Kate (00:06:13) - So knowing that and hearing that, just love the story by the way, of how you got here, what would be something that themes for those of us who don't do it well or don't do it at all, what is a great baby step for us to start with, or to even start to think about? Because I would sit here and look and go, she's an actress.

Kate (00:06:35) - She's got this. This comes naturally to her. Yeah. I Can't do it.

Jenna (00:06:39) - Yeah. For sure. I think that's one of the challenges that I have in convincing people that they can do this too, is because it does come so naturally to me. But I've had loads of clients who are introverted, who are afraid to show up online, who don't want to show their face like it really does. You know, it takes all kinds and there's billions of people on the internet, so being silly, being goofy, being funny. One approach, but everyone has something that's special about them. Everyone has value statements. Everyone can teach some weird, strange little thing. So one of the things. So it's interesting, you you guys had told me that a lot of the people listening are like, what do I post if I can't post pictures of kids because I don't have the the, the legal permissions to. And my answer to that is not even so much an answer, but what that tells me is we're kind of and this is where everyone starts.

Jenna (00:07:36) - We have a vision of what social media is supposed to look like, and we're trying to put our business into whatever that image is. And actually, content ideas and your approach to it is absolutely abundant. And there's a million different directions you can go. So what happens with a lot of small business owners I talked to in this industry and every industry is you go, well, if I can't put this, what can I post? And then we get stuck in that because we have barriers like, no, you can't post a picture of a child if you don't have permission to barrier. And then we go, well, there's a barrier here, I better leave or what am I posting if I'm not posting pictures of food? Because isn't that all Instagram is? Pictures of food? Well, there's a barrier here, I guess I better leave. So some of the like activities that I walk people through is like, what are these? A million different other things that we can post about? And we have to kind of break how we perceive the platforms and break what we think is professional and break what we think other people in our industry are posting, or break what we think we're supposed to post as a, you know, a child care provider and see that you could be posting a bazillion different things and have content coming out of your ears.

Jenna (00:08:45) - We just need to, like, see the forest through the trees.

Carrie (00:08:48) - Yeah. So like if we're looking at trying to reach parents because that's primarily who we're trying to reach, right? And most of the time it's moms. There are things that the schools are doing that are cool, that are going to appeal to the moms that aren't a kids face, like, here's some art, here's the hands of a child doing art. This is a great thing that we're doing. Or look at what we've just, you know, we've just put five pumpkins out on the playground for the kids to explore because it's October and November. And so we're we're playing with the pumpkins. Or maybe you have the advantage of having trees that change color. Texas has very few trees that change color. You might have one. If you have 20 trees, one of them will change colors, the other just sort of stay green all the time or overnight. All the trees lose their leaves. Just nothing. There's nothing pretty like you've got to where you guys live.

Carrie (00:09:46) - But some of those things could be something that you can add, right?

Jenna (00:09:52) - Absolutely. So think of it this way. There's three types of content that you need to have on social media. You need your growth content. That's designed to get new eyeballs on you. You need your nurture content, which is what you just described. Content that shows a little bit of the day in the life. Maybe some of our brand values, content that makes the parents trust you in, in taking care of their children. And then you need the sales. So that's the we have four slots available. Come book them. And there's a little bit of time pressure and there's an early bird discount. And there's like maybe we put up a flyer or whatever, like the sales stuff that says, here are five testimonials from our clients on how great we are sales, growth, nurture and sales. So you just named some nurture content? I just gave some examples of sales content. And what I think is the absolute game changer for most business owners is discovering what the growth content could be.

Carrie (00:10:48) - Yeah, that sounds I'm interested. I'm leaning in.

Kate (00:10:54) - I would have to agree. I'd be curious to know your perception of that, because usually when I start thinking about social media content, I struggle with that whole the credibility and the character, you know, and, and, you know, connections. So have a different thread in my head. And so I'd be really curious to, to interpret or hear examples of what growth might look like for, you know, a service based business.

Jenna (00:11:24) - Okay. So you're just to be clear, you're saying you have a hard time with the credibility and the trust type of content.

Kate (00:11:31) - No, I have mean it's just they're different terms. So like so in my head it's credibility, it's trust, it's connection and then sales. And so yeah just so that would.

Jenna (00:11:42) - Be nurtured.

Jenna (00:11:42) - Okay. All right. So that would all be nurtured.

Jenna (00:11:45) - So anything that's designed to like get them through like closer to that purchase point. So to build your credibility to trust, to give examples of what the day looks like to answer FAQ to show that you know your stuff, testimonials or verging on sales.

Jenna (00:12:02) - But like anything like that, that's the nurture content. Growth content. Is Carrie standing on a table dancing? Is that what you said you were doing? So for you, someone who's like, feels bold enough to be silly, I'm like that too. Then we might be standing on the table dancing. But for someone else, growth content might look like sleep tips for your toddler. It might look like recipes for gluten free Play-Doh that you can make at home. Anything that's it actually doesn't have any sneaky sales attached to it. It's just highly shareable. It's creating entertainment as your brand for your ideal customer in order to to like, wave a flag and get their attention.

Carrie (00:12:47) - I like that because one of the other things we hear from people when we say, you have to market your business and they're like, I have no budget. And we're like, then go do public speaking. And they're like, don't want to stand in front of people. So the same thing with social media. Some people don't want to do face to camera.

Carrie (00:13:05) - So doing those recipes, they don't have to be face to camera.

Jenna (00:13:09) - Yeah. So if I were working with those people, my eye would be trying to figure out what makes them uncomfortable on camera and give them giving them tactics to eliminate it. Because as a service provider and as someone who works with kids, I think it's like an asset. You know, like all the product based business owners are like, man, I wish I could show my face and they still could, but that's a different story. But showing your face and building that trust in that connection and seeing, you know, making eye contact with a camera and showing a smile is going to make a parent trust you 100,000 times faster. Right? So that's that's one thing is I would want to try and get rid of that. But do you have to? Absolutely not. You can be making graphics in Canva. You can be taking pictures. You can be, you know, filming that tree that's turning orange and putting text on the screen and making it a seven second reel, like in terms of again, content is abundant, content ideas are abundant.

Jenna (00:13:59) - There is probably in the time since we started this conversation, tens of millions of pieces of content posted like, think about that. Like that is that's a lot. And so there's a million ideas. We just get tunnel vision for what we think we're supposed to be doing, and then it gets us stuck. Yeah.

Kate (00:14:15) - So speaking of stuck, think the other thing that we often hear is time, like, I don't have the time or I have to do that all day, every day. Like so those are two again, perceptions. And again, I realize that algorithms change and sometimes we don't always catch those changes. And so I'd be curious to know how you would help somebody, you know, a business owner who goes, I just don't have time for this.

Jenna (00:14:43) - Yeah. No business owner I've ever met tells me they do have time. Especially not for the way that you're doing it right now, because right now, it's taking way too much time. My sister just bought a business and she's like, doesn't like being on camera.

Jenna (00:14:57) - She doesn't know how Instagram works. She's. In her mid-thirties, but she never was on Instagram when she if she was, you know, dabbling in it, it was as a consumer never thinking of how to interact on the platform as a business. And she would write a post and leave it up on her computer without pressing publish for like eight hours. And she would just walk back into her office and look at it, walk out, walk in, look at it, look out. So when you think about the amount of time that content is taking us, before you have systems in place on top of the stress and how we slow ourselves down because we're so nervous about it for posting the right thing. Heck yeah, it takes way too long. That's why you have to have systems and strategies and checklists and practice and batching, and these are all things that we can talk about. But ultimately, I think the first step is recognizing there is a faster way to do this. It is available to me.

Jenna (00:15:47) - There's just a few more skills that I need to learn. And then I need to put a container around my time. So just like you sit down and you dedicate time to your bookkeeping, you sit down and you dedicate time to your business growth and your marketing.

Carrie (00:16:01) - So it's a Great use of what we call tiger time. So time that you've just said, you cannot interrupt me, I'm doing this small thing. So on average, how long do you think service based businesses should spend over the course of a week? And should they do it all at one day, or should they have a couple of days that they work on it?

Jenna (00:16:20) - Well, I'll tell you what I tell my clients when we first start working together. So I have a program, Magic Marketing Machine when as soon as you start, I say book out an hour a week to work on the program materials to be creating your content, setting up these systems, and then keep that hour a week forever and ever.

Jenna (00:16:38) - Until you die.

Carrie (00:16:39) - I think an hour a week, especially if they could do it in, you know, four 15 minute segments. That's doable for a director. There are people who are like, oh, social media. It's going to take me 3 or 4 hours because I got to go film the kids, and I got to make sure I'm only getting the right, you know, they've got those barriers you were talking about in their head. And so they're like, well, this is going to take forever. And so knowing that it's one hour a week, that is probably life changing or at least perspective changing for those directors who are saying, I don't have the time to do this, or the owners are saying don't have the time.

Jenna (00:17:16) - And so, I mean, have you tried recently to brush your teeth with your left hand? Have you tried that?

Carrie (00:17:22) - No. Yeah, I always do it with my left hand.

Jenna (00:17:24) - Oh. Are you left handed?

Carrie (00:17:26) - No, I'm right handed. But somebody made that challenge to me years ago.

Carrie (00:17:30) - And so now I do it that way.

Jenna (00:17:33) - What are the chances? So they there's like, you know, you'll see content all over the internet about like creating new neural pathways and new habits and brushing your teeth with your non-dominant hand. And when you do it, it feels like you are a baby deer trying to walk for the first time. It feels impossible. You don't have any of the intricate muscle memory that you have in your dominant hand. It feels impossible. So it's going to take forever. And then what happens? It gets easier and easier, just like everything else. So if you start with an hour a week, and all you can bang out at first is one post for that week, great, because the next week you're going to make two, and then you're going to make three, and then you're going to figure out ways to batch like tasks. So you're doing all the all the photo or all the video, then all the captions, then all the scheduling, then hashtags.

Jenna (00:18:16) - If we're feeling crazy, you're going to batch similar tasks, you're going to get faster and faster at it, and then it's going to feel so fun because you've gotten good at it and you've seen some results, and you're getting the dopamine hit of having notifications, and maybe you commit two hours a week to it.

Carrie (00:18:33) - Yep. I mean, if it's getting you clients, finding another hour is worth it because we occasionally make people do math where that kind of people. And so they'll do the math of how much the lifetime value of one client is. I just taught a class this weekend, and one of the people was like, I don't think it's that much. And I was like, okay, let's do the math. And it was 70. It was over $78,000. If somebody came in at the beginning of their program and stayed and they were like, and I serve low-income families. So it was just like that mindset. I was like, is it worth it to spend more time to get one more client? If it could mean $78,000 to your business? And she's like, absolutely, let's talk about marketing.

Jenna (00:19:19) - Yeah.

Jenna (00:19:20) - Not to mention like if I go to somebody's website, it is very clear to me that this is like a curated image that they're trying to show me who they are. Right? But if I go to someone's Instagram, it feels more off the cuff. It feels like I'm actually meeting you. I'm getting to know you. To me, it's much more persuasive to see someone's social media as opposed to booking with them off their website. Also, if I am sending a referral to a friend like, oh, you need child care, I know somebody, I'm sending their Instagram, not their website. Now everybody's different. Maybe you send their website. The other thing about a website though, is I'm only going to your site when I'm ready. To book versus if I'm maybe, you know, with child or I see myself having needing childcare or I know my girls about to retire or whatever, then I can follow your Instagram and you can be nurturing me until I'm ready to make that purchase.

Jenna (00:20:14) - And I'm seeing your content every day, and I'm seeing your recipes, and I'm seeing your Play-Doh recipe, and I'm seeing your how to get your kids to sleep growth content. And I'm following falling in love with you this whole time. Something your website cannot do for people so that I am ready when it's time to make a purchase. To go to your Instagram and do that, or again to refer you to someone else. Also there are there's in do you talk about indirect ROI with your clients at all?

Carrie (00:20:37) - Yeah, yeah.

Jenna (00:20:38) - Like the indirect ROI of social media is so huge as well because, you know, you can be getting those speaking gigs off of your social media, or you can be being recognized at the grocery store, and you and you know, someone you might not even know that someone lurked you on Instagram before they made their purchase, but it was part of them doing their due diligence and doing their research on you.

Carrie (00:21:00) - Yeah, because sometimes what I don't know what the current research is, but it used to be between 9 and 17 times that somebody had to see a business before they decided to spend money at the business.

Carrie (00:21:11) - It's probably gone up because of the amount of content people have now.

Jenna (00:21:17) - Yeah. I think the research now is 32 touchpoints. But also it's so hard to even measure something like that. Um, the other numbers say that we see 5000 advertisements a day, and that might sound crazy, but I'm looking around and I can see, like my size ring light, I can see my Blue Yeti mic and I can see the logo. And like that I believe counts, right? So I'm being inundated with brands and advertising, not to mention, you know, on the social media apps and everything. So you want to be part of that noise

Carrie (00:21:48) - Yeah, in a positive way, if at all possible. Um, and we can do it without being salesy for those people who are like, oh, I, I can't. So I think social media is a much easier place to go from. Somebody knows about you to somebody likes you on social media than doing traditional sales, which a lot of people have a mental block with.

Jenna (00:22:15) - Yeah, mean. So to me, I've obviously talked a lot of people through a lot of their mental blocks and, and done and done a lot of education to get through my own. But to me, it feels crazy that your audience specifically would ever, would ever feel that way because families need them so bad.

Carrie (00:22:33) - Yeah. They don't have a hard time enrolling. They have a hard time selling. Yeah. So it's just that that difference in the language, if they say I'm having a sales conversation, I don't know, more than probably five directors or owners who are willing to say, I'm going to go have a sales conversation with someone, but they will say, I'm going to have an enrollment conversation with someone. So it's just a difference in the language that makes people more comfortable with doing it

Jenna (00:22:59) - Right well, when you start to look at your sales, like giving people an opportunity to find the best place for their child, you are serving them by selling to them.

Kate (00:23:10) - Absolutely. Okay, so Jenna, we've got that director who we've now talked to them.

Kate (00:23:15) - We've gotten them convinced that they can give give social media an hour a week. What are good places for them to start? What would be a tip that you might suggest not trying to give you? To give all your tips away, but you know, is there one platform, one one type of way to engage? Because we have posts and reels and stories and, you know, so we have all these different ways to engage. Is there maybe not even a rule of thumb, but a suggestion of a place to start? We're talking people who are brand new to this, who might have been content consumers for a long time now. They're finding kind of like your sister. They're now finding themselves in the having to create content.

Jenna (00:24:01) - So if you've never posted it all before and you've never used social media as a tool to grow your business, where should you start? All right. So each of these platforms, all the platforms out there right now, the big boys, you know, your Instagram, your Facebook, your TikTok, they've got billions of users.

Jenna (00:24:17) - So really you can start on whichever one you're most familiar with and also take a stab in the dark and change your mind later. So if there's one that you like, go there. If you hate Instagram, I'm never going to tell you to go to Instagram because I mean, as your coach is going to feel like pulling teeth to get you to do it if you hate it. And I know that, you know, just ask my my bookkeeper how you know who is also my husband, how hard it is to get me to send him receipts because I don't want to. It's boring. So I'm not going to send you and I'm going to tell you to go on to a platform that you don't like. Go on the one you're most familiar with. Go to the one you like the most. I will say TikTok is really easy for growth content. Really easy to get new eyeballs on you, but maybe not the first choice that I'd go to if I had a localized business. So like childcare is localized business might be a little bit trickier.

Jenna (00:25:12) - Also, in my experience, I like to use TikTok for growth and then another platform like Instagram to actually convert. So. But if you love TikTok and you love making videos, go there. Hack, just do it. Instagram is my primary platform and the one that I teach because you can get the growth and it's way easier to like, nurture and sell just because of little intricacies like you're allowed to say the words link in bio. The link in bio is really accessible. The direct messaging works a lot better than the direct messaging on TikTok. On TikTok, it's like glitchy. And on Instagram I can message with a parent, hold my finger down to give a voice memo and really connect with them and have like a true conversation so it works better. And in terms of the type of content, start with whatever is easiest. Here's what happens when we get excited. When I first start working with people, this happens all the time. You get so excited and then people start planning out these like epic commercial ads, like they're building a Super Bowl ad in their head and like, dude, that's awesome.

Jenna (00:26:14) - That would be great. You know, theoretically. But why don't we start smaller so that you actually do it? It's easier. And then you can put your phone down and call it a day. So like a simple graphic post on Instagram, a a simple photo with a caption like, let's start there because it's the easiest. You mentioned stories. Stories expire after 24 hours. So if you're super, super nervous about this whole thing, this whole endeavor, use a story. But if you want your content to go a little further and have a little bit more opportunity to see more eyeballs, make a post. If you're ready to rock and roll, make a reel. Like there's no rule of thumb. My simple answer is always what's most familiar? What's easiest? What can you do fastest? Let's start there.

Kate (00:27:00) - Right. So Carrie, we have folks I know who or maybe on one platform, or maybe they're just not seeing that conversion piece. We can use us as a great example of people who have, I won't say mastered.

Kate (00:27:14) - We are very comfortable in one platform. We're getting to another. We are looking at the third one going, do we have to? But we know it's where our clients are. So in other words, even if we are comfortable with Facebook, if our clients aren't there, we're never going. They're never going to find us, right? What? They will.

Carrie (00:27:34) - Find us. Because as Jenna said, all of them have billions of users.

Kate (00:27:39) - Yes, but if you're going to cheer somebody on as they're getting excited, maybe on the next number three platform or on another platform, maybe it's their second platform. Should they post the same content? How do they evaluate what type of content we're.

Jenna (00:27:57) - Hey, Kate, let me ask you this. Why are you adding a third platform?

Kate (00:27:59) - Because you know, right now our clients are all on Instagram. They're not using Facebook.

Jenna (00:28:04) - And what's your evidence of that?

Kate (00:28:05) - Don't know. Carrie told me.

Carrie (00:28:08) - It was a survey of our current clients, our most recent clients over the last few months.

Jenna (00:28:13) - All right. What were the numbers on that survey like?

Carrie (00:28:16) - It was the first time that the majority was on IG. It's it's like still like 40% and 60%. So it's not that they're not on Facebook. It's just that for the first time it tipped over that more. We're on IG.

Jenna (00:28:32) - Okay. And so that's based on what they're they're telling you like your self-admitted.

Carrie (00:28:38) - Data.

Jenna (00:28:39) - Okay. And then are you getting clients currently from Facebook?

Carrie - Yes.

Kate - Yes.

Jenna - So that's working.  Great. I'm just going to take her collar off so we don't hear it jingling. Okay Jose come.

Carrie (00:28:52) - So Jen is helping a puppy do its puppy. The pup.

Kate (00:28:54) - The puppy can come do its thing with us. The puppy. Welcome to come jump up in your lap. She's great.

Carrie (00:29:01) - The cats that lives with Kate. One of her roommates, has made appearance from time to time.

Kate (00:29:09) - Right now they're napping. They 2:00 apparently is a really good time. 2:00 central is a great time for the cats because they're sleeping, so.

Jenna (00:29:18) - Hey. So I'll tell you why I'm asking these questions. Because if Facebook is working for you and it is generating clients, then I don't want your initiatives on Instagram to take anything away from Facebook. So if doubling up and going to Instagram means you do less on Facebook, you're going to break that thing that's already working.

Carrie (00:29:36) - Yeah, we've we've got that as a kind of a flywheel. I don't think we're going to mess that up. We've got stuff booked and I do lives once a week and I think think that'll stay. And actually we're looking at trying to figure out how to take some excerpts from those lives that I've done for the past. I don't know, three years and use some of them to make some of the videos for reals on IG.  I already made these for the for our clients. And so for the parent, for the child care centers, they've already made content for the families that are enrolled because they've sent it out on Class Dojo or Hi mama, the parent communication app.

Carrie (00:30:21) - You've already made the graphics. You've already created information. You can repurpose what's going out to your current clients and put it on social media for potential clients.

Jenna (00:30:32) - Yeah, work smarter, not harder. Yeah, repurpose all day long. So a lot of people ask about like, how do I repurpose? How do I know what to repurpose from one platform over the next? The ideal in an ideal world, is always that you're making content that is specific to that platform. But in reality, when we're busy and we have limited amounts of time splitting the difference and using some content that's repurposed from another platform, as well as creating some growth content that's specific to the new platform is the ideal way to do it. And then to start to create stuff that kind of works in both places.

Carrie (00:31:08) - Well, I think that you have given people quite the education and quite the I can now start this. I feel like if somebody had felt intimidated about social media, they're going to feel a little bit more comfortable and especially knowing that they can create something that will disappear in 24 hours if they're afraid of doing it wrong.

Carrie (00:31:30) - Because we all know there's people who are afraid of doing it wrong. I'm willing to do things wrong all the time, and it works out for me. But I know most people have more nervousness about that. Um, so I think that if they learn nothing else, if you take nothing else away from this podcast, take away the fact that you can do something and it'll disappear in 24 hours. If you did it wrong, so didn't literally.

Jenna (00:31:56) - No such thing is wrong. It's the wild, wild West.

Carrie (00:32:00) - So if somebody wanted to reach out to you to take more classes or to maybe have you manage their social media, how would you like them to do that?

Jenna (00:32:12) - Yeah So if we could throw a link down in the show notes, I have a free training called How to Get Clients from Instagram Without Wasting Hours Glued to Your phone. And it also introduces how you can work with me inside Magic Marketing Machine. And I just also want to say everything that you mentioned, Kate, everything you mentioned.

Jenna (00:32:28) - Carrie. How what if this takes too long? Do I need to still look perfect? How do I know what platform to be on? Like, all of these questions are the same questions every service provider is asking. It's very normal. Those are always the hang ups. And so those are all the things like that people like me provide solutions for. And you have to just take it one step at a time. You have to just dive in. Despite those fears, you know and know that everyone before you did the same thing.

Carrie (00:32:55) - Yeah, we've all we've all messed up. We've all done things that we started as babies. And whether we started, you know, when we're talking about social media, we started off as social media babies. Right. And so we're going to crawl. We're going to go backwards. We're going to flip over on our backs and not be able to get up. It's okay. We can keep progressing. We'll use all the child development analogies there. It's okay.

Carrie (00:33:21) - You can do it. And it's a great way to reach your clients. So reach out to Jenna, follow her on the socials. I follow her on both IG and on Tik Tok and she offers different stuff. So she does do what she preaches. Not all of the content is the same. Occasionally there'll be a duplicate, but most of the time they're different and go out there guys and do it. I know you can. See you next week.

Marie (00:33:47) - Thank you for listening to Child Care Conversations with Kate and Carrie. Want to learn more? Check out our website at and if you've learned anything today, leave us a comment below and share the show.