Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast

#212 Local Lead Generation Strategies That Actually Work (Home Service Marketing Tips)

John Wilson Season 1 Episode 212

In this episode of Owned and Operated, we’re diving into innovative lead generation strategies that are reshaping how home service companies attract local customers. From niche local newsletters to AI-powered tools, we cover real-world tactics that are working right now.

We explore how hyperlocal publications in places like Annapolis, Maryland and suburban New York are driving leads for services like power washing and home inspections—and why owning your communication channels (email lists, Facebook groups) is a game-changer.

Whether you're just starting or scaling up, this episode will give you actionable insights on using community engagement, AI tools like Avoca, and Facebook group sponsorships to fill your pipeline and take control of your local market.

🔹 In This Episode, We Cover:

  • Real examples of local newsletters driving leads for home services
  • Why owning your audience (email + groups) beats renting attention
  • How AI tools like Avoca help manage leads and customer service
  • Facebook groups as high-conversion lead generation platforms
  • Community sponsorships as a brand-building strategy
  • An upcoming workshop for local lead domination

🌐 More resources here

👤 Hosted by:
 Jack Carr
John Wilson


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💼 Shoutout to Quick Staffers LLC

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer:
Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.

212 Final Transcript


John Wilson: [00:00:00] This should be kind of fun. It's sort of like a, what are the weird ways that we. Get leads locally and maybe trends. My current favorite trend is this local newsletter to home service business. So people are building these like media business funnels. I think it's a fun trend. I think it's like a different take and I think as like people are trying to figure out, well, how do we drive leads in like a, in a challenging environment or like what are all the different ways?

I think it's like an. Unique funnel.

Welcome back to Owned and Operated. I'm supposed to start doing this at the very beginning, and I keep forgetting. Make sure you go to owned and operated.com. Sign up for the newsletter. Uh, we're really growing the list we're excited about. We're at 40,000 and we're aiming for a hundred thousand. So help me out.

Sign up. We, we, we honestly give away good information for, for totally free. So like, it's, it's pretty easy. Anyways, what's up? Good to see you, Jack. What's going on? How [00:01:00] you doing? Good. Good. Yeah, I'm, I'm, I'm excited for this one. This should be kind of fun. It's sort of like a, what are the weird ways that we get leads locally or like how, how are we driving leads locally or, and maybe trends in local leads, which I think would be kind of fun.

Jack Carr: Yeah. I think there's a lot of, uh. Strategies in this, uh, kind of realm that are really fun because it, it, it like scratches a secondary itch and that secondary itch is like, Hey squirrel, go do this and go do that. And then ends up being, but it helps the core business. It helps the core business. It's a great driver and that's the key.

John Wilson: Yeah. At Wilson, we've saved a stupid amount of money by having AI help out with our call center. And the best tool out there that's making that happen is Avoca. So look, you've probably heard the buzz about a i, CSRs. They seem to be everywhere, but not all. A i CSRs are created equal and Avoca seems to rise to the top.

Every time they answer every call in the first ring, they sound just like a real person and they don't take breaks. But here's what makes Avoca really [00:02:00] interesting in the real world. If callers getting heated, like they're getting frustrated or annoyed. Avoca knows it hears the tone, emotion, and hands the call to a real human so you can still save that call.

And this has been huge for us here at Wilson. There's no more churn or people yelling representative into the phone and the backend is tight. It directly integrates into ServiceTitan at the gold tier level. That means it can handle reschedules, check tech, arrival times, and look up customer info. It even helps with capacity planning.

It's basically a CSR with perfect memory. On top of all that, it consistently makes our team better. We get post call analytics, auto tagging, and coaching tools so that no matter who's on shift, we deliver for our customers. If you're curious, go to avoca.ai av. oc.ai, book a demo and tell 'em owned and operated, sent you my, my favorite trend that I've seen, uh, that I just think has been a lot of fun.

I have a couple examples of it. Um, I think, I think it's been like fun to witness. So, uh, [00:03:00] it, it's this local newsletter trend, so, okay. Uh, Ryan Snedden, I think that's how you pronounce it. Ryan Snedden, he's on Twitter and he, he built this local newsletter called The Nap Town Scoop. Um, he's in Annapolis, Maryland.

There's 50,000 people that live in Annapolis, Maryland, and his newsletter is, has 22,000 emails. 

Jack Carr: It's like 50%. Yeah, yeah, yeah. 

John Wilson: It's cra it's crazy. Um, and then I was listening to a podcast the other day and it was this guy, I don't, I don't even remember the guy's name, but he was building a local newsletter in just outside of New York.

In some county outside of New York, there's a million people in that population and he had a power washing business. He, uh, who's that franchise? It's Aaron's franchise. It's rolling suds. Rolling suds. So he has a Rolling suds franchise and he's building this local news publication as like, here's what's happening in the town.

[00:04:00] Here's the new restaurant, here's the whatever. And he's using that to drive leads to his home service business, which I just thought was like, kind of interesting. So like. My current favorite trend is this local newsletter to home service 

Jack Carr: business. How does that, how is the actual, um, driving me mechanism work on that?

Is it just at the bottom it says sponsored by X, or what are they just like put a little? I, yeah. Well, I think in there, 

John Wilson: actually I do have one more example. I'm sure there's a ton of them, but I do have one more example. There's a guy. Oh, I'm forgetting his name. He's on Twitter, but he buys houses, like he flips houses and that's like his thing.

Mm-hmm. And he has a local newsletter on like, sell us your house, basically is the ad. Uh, and he, I think he's in Denver. Okay. So, yeah. So people are building these like media business funnels and I, I have a, I have a friend named Justin. Uh, he actually built out the studio, but he's here in, uh, he's here in Kent and he has a property inspection business and he has this list of real estate agents.[00:05:00] 

Email list. It's like 3000 real estate agents. And I'm like, you know, I have this trend in my head and I'm like, dude, like what are you doing with that list of three? Because like if you could harness that properly, like you could triple your, the business, like just off of driving more and more leads through this like media, uh mm-hmm.

Platform. So, yeah. Favorite current trend? 

Jack Carr: Yeah, I mean, it's smart because you end up se, I would assume that you end up selling advertising at some point, which covers the cost of running the program. 

John Wilson: Yeah. 

Jack Carr: Uh, it's not too much what's called negative a cac. 

John Wilson: So like that, what's that? That philosophy is called negative cac.

Yeah. So you actually get paid to acquire a customer, so you have a negative customer acquisition cost. 

Jack Carr: Mm-hmm. Yeah. And then so you're getting paid to acquire customers? Yep. You're providing value. You have one person who's running the newsletter who's a good copywriter. Mm-hmm. Can do some graphic design.

Yeah. And then I'm still confused the mechanism on the back end though. That would really draw. I mean, I'm sure it's there. I'm not Well, 

John Wilson: sponsorships, uh, like I haven't popped any of these [00:06:00] open. But, you know, the guy from Nap Town Scoop, like, I think he built like a porta potty rental business on the back of Nap Town.

Scoop. Mm-hmm. So like he built, so, you know, all these people are building these like publications. And then building this, um, like a business on the back. So this localized business, like painting would probably kill, and you could do like a, here's the, like a design centric local newsletter interviewing local designers and like touring distinct homes in your area, or like showing them on Zillow and like giving feedback.

I feel like there's a fun and like an interesting way to do it. Uh, but definitely, but you could be like saucy with like tearing apart house decor. 

Jack Carr: Yeah. Yeah. No, that's cool. I, I, I do really like that. I heard of that as like a business model while back with Andrew from, uh, tiny Co. Uh, yes. He was buying and building newsletters a long time, like 22.

Oh totally. 2019. 

John Wilson: Like Victoria, I don't remember what it's called. [00:07:00] Victoria something or rather, 

Jack Carr: yeah. 

John Wilson: Um, and it, yeah, it was, I think he spent a lot more on it 'cause it's print. So it was $250,000 was what he had into that project. 

Jack Carr: Yeah. But still, I mean, the point being is like this local newsletter has quite a bit of draw.

John Wilson: Yeah. 

Jack Carr: Um, and then I remember looking at a, a business back in like 20 21, 20 22. It was three newsletters that were Houston, Austin, Dallas, interest, and they all had, I wanna say. Uh, about 300,000 subs each. Whoa, 

John Wilson: that's a big list. 

Jack Carr: Yeah, it was a huge list. And it was, it was, um, they were focused around like the hot spots and like the cool restaurants and like that was the value.

And what do you think that, that, what were they trying 

John Wilson: to sell for? 

Jack Carr: I was gonna say, what, what is your guess? Um, 10 million? Nope, it was 2.1 or 3.1. Okay. Yeah. So it was like within SBA range because I remember being like, this would be really interesting, but I don't trust [00:08:00] myself. That is interesting on the copy side enough Yeah.

To do it. Um, but it was really cool. I remember seeing that and going, wow, this is, this is wild. 'cause they were just using it for, um, you know, uh, advertising. But you could theoretically run your own business on the back and send the same people to, I mean, you could run it for your, 

John Wilson: yeah, you could, you could have sponsors plus your own business.

You could use it for job posts. Like there was one, the Charlotte Observer. Mm-hmm. And the reason I thought 10 million is, 'cause I was listening to a podcast the other day and they, they had 50,000 subs and they sold for five. And, which like, I was like, holy smokes. Yeah. That's kind of crazy. I, I think that was the, I think that was the business though.

I don't think they had like a home service. That's why I didn't use it as an example. Um, but they were doing like, job posts, so like, you could use it for recruiting, you could use it for a bunch of different stuff. Yeah. But yeah, like, I think it's a, I think it's a fun trend. I think it's like a different take and I think as like people are trying to figure out, well, how do we drive leads in [00:09:00] like a, in a challenging environment or like, what are all the different ways that we can drive leads?

I think it's like an a, a unique funnel. 

Jack Carr: I think an easier version too, which, which now that you're mentioning it, um. I, it is something that we've paid for in the past is we've paid for sponsorship posts on a quote, unquote new to Nashville Facebook group. 

John Wilson: Yeah. 

Jack Carr: And so, and it's driven, it didn't drive a huge roas, but if you owned it, you wouldn't really need to drive any roas because.

You're not investing anything if it's paying for itself through sponsorships. Yeah. Then, you know, if you did have a two or three x Yeah. Like, who cares? You have a two or three X on zero. So Yeah. Fa face 

John Wilson: group, Facebook groups are like wild and, and you can buy them for almost nothing. Yeah. Uh, but like John, uh, ner obviously he's not home service related, but I feel like this totally applies for home service still.

But he bought, he's got that, uh, the, the recruiting thing and he bought, [00:10:00] um. A bunch of Facebook groups around it. And that's what he was using to draw recruits from. And I think he bought 'em for like a couple thousand bucks. Yeah. Like it wasn't that big of a thing and like that's paid for itself a million times over.

'cause he would've mm-hmm. You know, had to like source those from different ways. So it was a fixed sense, it was top of funnel for him. 

Jack Carr: Nobody starts a Facebook group with the idea that they're gonna sell it for a hundred thousand dollars two years from now. But I mean, you know, from a distribution angle, it's a great opportunity because Right, you're, you're providing value for new people that are heading into A, your location.

B, your location. Yeah. And then from a home service, specifically on the HVAC or plumbing side, you're able to hit. You know, it's the same strategy, what you do with, um, mailers, right? You hit all the new people who moved into town with mailers and then they convert to you. You put 'em on membership and they never go anywhere.

They're your customer forever. I. Um, it's the same thing with that Facebook group is you drive people to new to Dallas and anybody who moves there and clicks that and [00:11:00] goes, oh, I'm new to Dallas. Lemme see what's on, provide great value. And then on the back end, right, you post, Hey, this is, this is a great company that we use.

Here's a discount. They switch over and boom, you got a lifelong customer, um, for next, next to nothing. I mean, Facebook groups would be even easier. You just, there's no publication, there's no, um, like. Come over here and subscribe. You just run up a group and Yeah. Have people start joining it. 

John Wilson: Have you, have you ever looked into, like, have you ever looked into buying one?

I can't find out. I think you just have to like join 'em and then DM the moderator, be like, Hey, you wanna, yeah, you wanna sell it for like two grand? That's what I did 

Jack Carr: for supposedly its like 

John Wilson: 10 cents of per, it's 

Jack Carr: like very cheap to buy these things. It depends the person, right? So I tried to buy an HVAC one, four.

For like this podcast like, Hey, can we do an HVAC owners group? Yeah. That has 20, 30,000 people in it, buy it. But the guy was eccentric, he was an interesting individual and [00:12:00] he just had a number to say he is just like 120,000 for it. I was like, ah, I'm, I'm gonna, that's funny. Pass on $3 that, that person.

'cause I don't The problem when you buy 'em though, which, which I, what I think is, it's probably a quick way to scale it. Um, but starting from ground, what you get is you get to moderate who comes in. Yes. So less of an issue in like a new newsletter style. Well, I think that's the, been, been the benefit of our group.

New news of Nashville. Yeah. Yeah. 

John Wilson: Is like, it's very curated, super curated. So it's a smaller group than some of the larger ones, but like we don't have half the group being spammy people. Yeah, it's like a thousand contractors, which I think is just like better. And like the moment somebody spams, they get kicked out.

So. I like a, I like our setup. 

Jack Carr: No, and that's my point is like, you can do that. Yeah. Have less people, but higher value groups. Yeah. Without dealing with, you know, spam and, and other people coming in. And so same with like the, if you did a new [00:13:00] to Nashville or you did the Nashville Updates group, that's just news about Nashville or.

You know, anything you could, you could really run with it. Yeah. Best contractors of Nashville. I, I tried to buy them as well. Yeah. Like contractors of Nashville groups, just because there's a lot of referrals in there. Totally. And so if you could, uh, moderate the referrals. It was a dead group that had like a bunch of spam posts, but it still had 20,000 people in it.

Couldn't get ahold of the owner though. That sucks. 

John Wilson: Um, that sucks. Well, yeah, I don't understand Facebook groups 'cause it, I feel like I don't know how they get so big. Because they can get big, like there's local Facebook groups with like 50,000 people and I'm like, mm-hmm. Literally how, like I don't understand the aal I think, I don't understand the algorithm behind them, but I, I've listened to a podcast on this before, 'cause I thought about this for Wilson.

'cause like, oh, let's go buy like 10 local Facebook groups and like set up, there's a bunch of AI automation tools that you can use on Facebook groups specifically. That, like notify you if someone [00:14:00] says plumbing, electric, hvac. Mm-hmm. And you can actually rip leads outta them. Um, and like you can auto respond or you can auto dm.

There's a bunch of stuff you can do. Like, it's not that complicated. Uh, yeah. W with Reddit too, you can similar, you can do it with Reddit too. 

Jack Carr: Yeah. Yeah, yeah. Yeah. I've seen the Reddit ones. Yeah. Um, or Reddit bots. There was, there was a guy going around a while back that was selling Reddit bots that would go into the Nashville Yeah.

Uh, Reddit group. And anytime someone said anything about HVAC or plumbing, it would just, yep. Hey, 

John Wilson: ping 

Jack Carr: Robert Bots. Yeah. Use these 

John Wilson: guys. Yeah, yeah. 

Jack Carr: Yeah. I ne I never did it because the, when I looked into it, it was a lot of like. Hey, you know, my, my thing broke. I'm looking for some help. Or somebody like, not like help, like as in, um, like a job, but, or that's actually even a better example.

It'd be like, Hey, I'm looking for an HVAC job. I don't have one. And then it would just, like auto dm, there was no, it was long enough ago that AI wasn't where it's at today, so it was just like, couldn't pick up message. Yeah. Yeah. And so I was like, ah, now I'm gonna pass call them. Yeah. And I was like, I [00:15:00] don't wanna get called by a bunch of random people for random things.

John Wilson: But no, I, I kind of, I'm into that. I'm into that idea too. This very like. Community driven, like own the list, you know? Yeah. I, I think that's what's been kind of fun is like, uh, finding out what are the random, unique, what it's almost community. You know, there, there's a quote from, uh, I, I always loved the show, 30 Rock.

Did you ever watch that? No. It was so good. So I always loved that show. And there's a quote that I think about all the time when, when I'm thinking about like, stuff like this, like, you know, newsletters, Facebook groups, whatever. And it's, uh, like I think the show was struggling and they were like, mm-hmm.

What if we turned it into a magazine? And, and, and, but I think about that all the time because I keep seeing people basically doing that. Like launching a newsletter. Yeah. But then like the actual monetization backend is a power washing company. Um mm-hmm. Or like roofing. And I know someone who's thinking about doing it for roofing.

Yeah. I, yes, it, it's an interesting thing. 

Jack Carr: You know, it'd be really [00:16:00] cool. And this is really off of left field that has nothing to do with us or this podcast, let's go. Um, I'm here, here for it. That would be a badass service in general is like you just, Hey, uh, Facebook group, local Facebook groups as a service or local newsletters as a service?

No, there's 

John Wilson: a guy that does that. His name's tj. I don't remember his last name, but like, no, that's a thing. So, so he's helping these guys launch these local newsletters. For their home service business. Like that's a thing right now. I think he's on his like fifth or sixth one. He tweets about it constantly and he's a cool guy.

It's like, I like him. 

Jack Carr: It's, it's an amazing idea because honestly the different, there's, there's no difference in them. The framework for one, is gonna be almost the same framework for the other. Yep. The type of this for one, is gonna be a type of this. For the other, you could probably write programs and automations that would make them all somewhat similar to an extent that, well, and 

John Wilson: you know what's crazy is like the, the cac, if we go like CAC arbitrage.

Yeah. 

Jack Carr: Yeah, 

John Wilson: the emails are less than a dollar. So like it costs me [00:17:00] $87 for a lead right now, or a hundred dollars for a lead. Let's just say a hundred. So if it costs me a hundred dollars for a lead and I get an email for $1, can I convert 1% of that list into a customer for Wilson or a customer for my power washing company or roofing company or whatever.

But like, it's the same thing. It's CL tv. Yeah. So like, am I better off doing this? Or am I better off going and buying that lead? And maybe the answer's both, but, uh, like if I can convert one out of a hundred, then I'm ahead on my lead cost. 

Jack Carr: Honestly, it's better than that too, because it's. Negative CAC to LTV.

Wouldn't it be because you're actually, if you get 

John Wilson: sponsors, yeah, 

Jack Carr: if you get one sponsor. Right, which is significantly easy at At scale. Yeah. If you have 50,000, you know, newsletter subscribers, there's someone who understands that CAC equation, it pays you to also be a sponsor, and then now it's like a negative C to LTV, which, yeah.

[00:18:00] Just, is it ridiculous? Um, I think the, the end all be all is like, what kind of volume do they receive? Yeah. From that? Yeah. Because then that's where the worth is. Like I, I 

John Wilson: would assume it can't be much, I mean, I, I would assume it can't be like, you know, I'm gonna build a hundred million dollar thing mm-hmm.

Off of the local newsletter. I, I, I don't think, but I do think, um, it's different. One, certainly less competitive. It's an owned, the same as Facebook group. Like what we both just came up with is like our obsessed. Was these are owned. Yeah. Like we own a Facebook group, we own this email list. And like that means we can manipulate it differently than, like I go to the radio station and advertise.

Mm-hmm. Maybe cover the same amount of eyeballs, but like one I own and totally control, which I feel like there's something to that. 

Jack Carr: I think it's huge. I mean, you've talked about getting off Google for a long time too. Or separation, not getting off Google, but separation from our Google overlords. 

John Wilson: Yeah.

Yeah. We wanna be able to, like if, what happens if your GMB breaks? What happens if your LSA breaks? 

Jack Carr: Yeah. 

John Wilson: And like a lot of [00:19:00] companies would just like, that would be it. Like that would literally be it. Mm-hmm. I think it would damage us today, but it's not anything like would've want, would've done two, two years ago.

Like today, we have enough other things going on. 

Jack Carr: We, we could still figure it out. And then my, my last one that I think that I, we talked about this a really long time ago. We haven't been able to implement it fully yet, but I think a local community manager or local community specialist Yes. Somebody that just goes around to community events and pitches would, I mean, we do that.

Absolutely. That's our in personal marketing team. 

John Wilson: Yeah, the, the ROAS is good. It, it's, it's, uh, like, it's good. We, our ROAS last month was poor like four times, so that's obviously not good. Um, we wanna see six to seven, but that's, it's been six to seven from January through April, may was for, um, same amount of leads.

Uh, sales were down on it. We only sold what, 140. But [00:20:00] you know what's crazy is our field marketing team. Is responsible for 8% of our revenue, year to date. Eight field, meaning that, like that's canvassing and events. Yeah. The the local people. Yeah. Like boots on the ground, like 8% of our fricking revenue.

That's huge. That's insane. That's like a crazy number to me. Um, 

Jack Carr: I think it's also an important part of like I, what I've been obsessing about recently, and I still continue to obsess about it very Yeah. Heavily all day, every day is the, the idea of going deeper. In the community, not wider. So going wider.

Yeah. Uh, going into different markets. Well, you have that one guy as an 

John Wilson: example that like no one can get into that community. 

Jack Carr: I looked at it again actually recently 'cause I had that tool that we were talking about that lets me view competitors and their GMBs and everything like that. And I'm looking at 'em again.

I'm going, damn, there's nobody in that market. But the reason there's nobody in that market is because they're in that market and they kill it. And how do you, like, how do you own a community [00:21:00] like that? Mm-hmm. It's just so beautiful. It really is. Yeah. Yeah. That is solid. And the ability to continue that, you know, and so community, uh, surveyor, whatever you were calling them, like, I think that is a huge portion.

Like the ability to go and sponsor for 500 bucks a pool party at an HOA Yep. That has, you know, a huge amount of ho that only has homeowners there in that location. Yeah. You bring a bunch of stuff, you can give a bunch of goodies away and. Drives it drives. 'cause I do it in ours, but I would love to do it in every single HOA across, 

John Wilson: yeah.

Jack Carr: Our city. 

John Wilson: Yeah. Yeah. These were good, man. So like owning audiences, owning communities. My current obsession, I mean, yeah, a big fan of like how do we figure out what are all the other ways to drive leads aside from just like PPC, LS A and I think it's probably on everyone's brain the more. Like, Hey, we don't know what's going on with AI and search.

Like, I don't know, like we don't know and [00:22:00] we don't know what's going on with Google. Like Google does have like a trillion reasons to figure it out, which is either market cap, but um, like you just don't know how they're, them figure it out's gonna impact your business. So yeah, we've been spending a lot of time trying to figure out what are all the other ways.

That we can still win regardless of 

Jack Carr: like leads. Just answer the phone. It's one of those phrases that's always easier said than done. I know it was hard for me and my business 'cause the phone always rings while you're out in the field trying to get something done. Or it's 8:00 PM and you're trying to get your kids to bed.

Well, I have the solution for you. I'm extremely excited today to announce Quick Staffers, your go-to solution for building a high performing cost effective customer service team. We are placing CSRs who have been. Pre-trained on proven home service, SOPs and scripts, the same ones that Wilson and I use in our business for a limited time, we're offering $500 off your initial placement costs for the first 10 signups.

See link in the description [00:23:00] below or head over to quick staffers.com for more information. Yeah, especially a changing market where AI and everything, um, my, the, the supposed pendulum is gonna swing back into a, uh, person first on site. Um, becomes more valuable. Who actually knows if that happens? I don't know.

Um, but if that does swing that way, having somebody already ready and locked up as a community manager, I think it'll 

John Wilson: be novel. Yeah. I think it'll be novel, more valuable. I don't know. Yeah. Yeah. I don't know. Like the American people have tended to optimize for the cheapest solution. Yeah. Over, do you know 

Jack Carr: history, that that's very true.

I, I definitely agree with that. Um. So, 

John Wilson: but I do think it'll help you connect. I do think it'll help you connect. 

Jack Carr: Yeah. It, it'll be a differentiator. It'll definitely interesting. Uh, you know, I might, I'm probably gonna go down a rabbit hole today on this, so I appreciate all the, the help John, on, on bringing this up.

John Wilson: Yeah. Well, I wonder if it becomes like Uber, where [00:24:00] that, I saw a picture the other day. 

Jack Carr: Which 

John Wilson: part? The Uber or I. Uh, I don't know if like Uber's in China or if they have their own thing. I assume it's like a white labeled version or China labeled version, but I saw this picture the other day of a, a Chinese, uh, what do they call that?

Ride share driver. What? Whatever. Yeah, so, but he had like 20 phones on his dashboard, like 20 phones because it's so competitive. You have to like, you know, like get your next ride as fast as you, as humanly possible. And it, I feel like, it kind of feels like it's moving that direction. 'cause the, like what I'm imagining happens next is more and more ai, more and more enablement, which means faster and faster speed.

So, you know, the games will be, well, whose AI can go faster? And then how do I have 20 phones set up to like. You know, we're gonna turn into like Chinese, you know, click bait farmers just like clicking on leads and getting it all done. Yeah. So fast. I, I can see it happening, honestly, kind of fast. Yeah.

Because I, I think, [00:25:00] uh, that it's, that's not that far off from what we're already doing. Mm-hmm. 

Jack Carr: Yeah. Creators are like that. They go out, they go to market, they find leads. Yeah. On market through advertising. Yep. And information. Then they take those leads and they direct them to contractors. Simple. 

John Wilson: Yeah. 

Jack Carr: So yeah, I could see it too.

Yep. Changing man, changing. Gotta grow so you can fight. It's changing, 

John Wilson: it's changing fast. Yeah. It's, yeah, it's changing fast. It's pretty interesting. 

Jack Carr: It'll be fun. But, um, yeah. That's sweet. I, I do love those ideas. I'm probably gonna start one of those ideas now, just because I'm curious and it doesn't feel like a huge amount of lift.

So yeah. Putting my, putting someone on that for my business. 

John Wilson: Putting your hat in the ring. If you like what you heard, check out owned and operated.com. Sign up for the newsletter. There should be a link, uh, below. And thanks for joining us. Do tune 

Jack Carr: next week. Do we wanna talk about the workshop or not yet?

John Wilson: Oh yeah. John tells us we're supposed [00:26:00] to talk about, I think we just make that a, a reentry. So that's the end of the episode. We'll do the workshop real quick. Oh, and this would go as an ad read that's too clean. 

Jack Carr: I 

John Wilson: hope they keep all of just me like sad that you're not making it this. 

Jack Carr: Like dirty and terrible.

Oh, John just 

John Wilson: corrected me, so we're, now we're doing it. Okay. Workshop's coming up. Make sure you check it out. Owned and operated.com/workshop. Uh, I think tickets went live yesterday or the day before. Seven. Seven is up. Yeah. Yeah. Yesterday or the day before. I think we already have like 10 buss and seats.

Yeah. Um. Yeah, I almost wanna like stop there. Like that feels like a great group size. Uh, yeah. But check it out. Own and operated.com/workshop and the dates are August, August 

Jack Carr: 19th. 

John Wilson: August 19th, 

Jack Carr: August at plus three days. So yeah. Awesome guys. Appreciate you. Cool.