Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
The Owned and Operated Podcast is the go-to show for HVAC, plumbing, and electrical business owners who want to grow faster, increase profits, and scale smarter.
Hosted by John Wilson and Jack Carr, real home service operators in the trenches. This podcast delivers 2x weekly, no-BS conversations on what’s actually working in the trades today. From lead generation and marketing to hiring top-tier talent and building scalable systems, every episode is packed with actionable strategies you can implement immediately.
If you're an HVAC contractor, plumber, or electrician looking to grow your business, improve operations, and stay ahead in a competitive market, this podcast is for you.
New episodes drop every Tuesday and Thursday.
Learn more at www.ownedandoperated.com
Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
Double Your Profit Day #7 The Profit First Pricing Mindset EVERY 7-Figure Owner Uses
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Welcome to Day 7 of the Double Your Profit Series —the go-to profit series for contractors, home service owners, and small business entrepreneurs. Today we break down the Profit First Pricing method, a mindset shift that guarantees you pay yourself first by building profit directly into your prices.
💰 Instead of calculating your price based on cost, we flip the script. This strategy ensures you never underbid, stop discounting, and always protect your margins. If you’ve ever felt stuck selling on price, this episode is your wake-up call.
💡 What You’ll Learn in This Episode:
What Profit First Pricing really means and how to apply it
The simple formula: 25% net profit, 20% materials, 20% labor, 35% overhead
Why discounting is lazy selling—and how to stop
How to sell premium packages and win even when you're the most expensive bid
A real-world case study: Losing a sale by being too cheap
Why knowing your margins “frickin’ cold” is the key to staying profitable
How to shift from cost-first to value-first pricing
💸 This Episode is Brought to You by CFO Made Easy
Built a strong trades business? Let’s take it to $10M and beyond. CFO Made Easy offers part-time CFO services for home and trade service businesses—helping you boost cash flow, maximize profit per tech, and make confident financial decisions.
📈 Free Offer: Book a 45-min Financial Insight Session to uncover your pricing blind spots.
📚 Keep Learning
More Ways To Connect with O&O
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.
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