Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
Owned and Operated is the podcast for home service entrepreneurs who want to build larger, more profitable businesses.
Hosted by John Wilson and Jack Carr, each episode features candid conversations with the founders, operators, investors, and industry leaders shaping the future of HVAC, plumbing, electrical, septic, roofing, restoration, and the wider home service industry.
From acquisitions and marketing to sales, leadership, hiring, finance, AI, and operational excellence, you'll hear real-world lessons, proven strategies, and actionable playbooks from people who have actually built successful companies.
If you're buying your first business, scaling past your next revenue milestone, or building toward an eventual exit, Owned and Operated delivers practical insights you can apply immediately.
New episodes every Tuesday and Thursday.
Learn more at www.ownedandoperated.com
Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
Double Your Profit Day #12 The How to Raise Your Prices Without Losing Customers
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Welcome to Day 12 of the Double Your Profit Series — the go-to profit series for contractors, home service owners, and small business entrepreneurs. Today’s topic is one of the fastest, easiest, and most effective ways to increase your bottom line: Using Scarcity to Raise Prices.
📈 Raising your prices isn’t about being greedy—it’s about charging what the market will bear, especially when demand is high and capacity is limited. If you’re fully booked and still discounting… you’re just giving money away.
💡 What You’ll Learn in This Episode:
– Why 50%+ of businesses are underpricing (and that number’s probably low)
– How to recognize when competitors are charging more—and why you should match them
– What dynamic pricing really means (and why it works in both directions)
– How to use scarcity as a premium lever, not just a discount trigger
– When to remove discounts and charge full fees—especially during peak demand
– Real-world HVAC example: from dispatch fee waivers to full-price, no-discount sales
– Why you should give discounts on your terms, not the customer’s
– How to train your team to protect margin and apply pricing logic consistently
💼 This Episode is Brought to You By Avoca AI
Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish.
🔗 Schedule a demo
📚 Keep Learning
More Ways To Connect with O&O
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.
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