Double Your Profit Day #16 How to Build a Culture of Accountability (That Actually Works)

Welcome to Day 16 of the Double Your Profit Series — the go-to series for contractors, home service owners, and small business entrepreneurs.
Today, we’re diving into one of the most powerful performance drivers in your business: Creating a Culture of Accountability.

🧠 Accountability means doing what you say you’re going to do — and it starts with setting crystal-clear expectations, assigning measurable goals, and holding regular check-ins to make sure you’re on track.

💡 What You’ll Learn in This Episode:

• Why “what gets measured gets done” is the foundation of accountability
• How to assign KPIs to every role in your company (and why it matters)
• The secret to simple, effective scorecards that keep everyone on track
• How to run weekly reviews that are emotion-free and solution-focused
• Coaching tactics to help struggling team members turn things around
• How to build ownership so your team solves problems before you need to step in

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📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

⚙️ Accountability isn’t about blame — it’s about clarity, measurement, and ownership. When every role has a number, and every number is tracked, your business will run smoother, grow faster, and perform better.

🔥 Think of this episode as your playbook for making accountability part of your company DNA.

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

Transcript

 Welcome back to the Double Your Profit Series. Today we're talking about creating a culture of accountability. Accountability to me and to our team just means doing what we say we're gonna do. So we set these clear expectations, we set these clear guidelines, and accountability is the back half. Okay?

Once you set 'em well, what do you do if you miss? And how do we make sure we're on track? So that's accountability. The sentence that you can walk away from this video with is what gets measured gets done. One of the core lessons that I took from the book Traction is. Every single role should have a number.

So if we're setting these clear standards and guidelines for someone, then you need to be able to tell when someone's doing an amazing job. And the only way you can do that is if it is measurable. So how do you assign a number per position? Now, that number could be number of calls taken in the call center or a number of jobs dispatched.

It can be number of jobs staged in warehouse. It can be number of jobs sold as a field pro or a salesperson. Once you've been able to assign a. Number or a KPI to every single position in your company. The next step is scorecarding. It. Scorecarding might sound a little intimidating, but it's really, we've assigned this number or these two or three numbers to this position.

Now how do we track it? What I love about this is it forces you to actually set good KPIs. We. Every single KPI to be so easy to measure and information be so easy to access that everyone should know if they're doing a great job in less than 10 seconds. If it's not easy to figure out, no one's gonna look.

Once you set those scorecards, you can't just stop there. You have to now go into checking in on those scorecards. We're gonna do weekly reviews of scorecards. We're gonna go over your team's numbers. We're gonna go over their average ticket, total performance, number of jobs, closing rate. And a couple others, but those are the big ones.

If someone's struggling on that team, we're gonna spend some time trying to figure out how can we help them. Now, some rules when starting to drive accountability into your business, you wanna be direct, but you wanna be respectful. The benefit of having a scorecard is it is a fairly emotionless process.

So if I have a team that's underperforming or there's a few people that are underperforming, what I'm focused on is. Hey, what are you doing about it? You see the numbers. I see the numbers. What are we doing? Oh, how's our coaching cadence? Are we talking to them throughout the day? Sort of helping to coach?

Have you done a one-on-one yet? Have you done a ride along yet? What steps have you taken so that we can orient around solutions? And then if we're a little bit. Struggling on, Hey, I've already done these five steps. That's where I get to help coach a little bit and well, let's try this and see what happens.

The final thing to do with scorecards and driving this accountability culture is developing an ownership mindset. And the way that you do that is after you develop the accountability, you set the expectations, you set the scorecard, you set the cadence of how often you're gonna talk about it. You have the team members that are responsible for their numbers, present their numbers, they're gonna present it in that meeting, they're gonna talk about the dubs, they're gonna talk about the ls, but they own the fact that it's there, and then they're gonna start diving deeper into what can they do or what should they have already done before you need to sort of push them into it.

That's where we're at with most of our teams, where by the time we sit down for our scorecard review, the frontline leaders that I'm sitting down with already have a plan like, Hey, yep, I know he's off. I see it too. They own the fact that it's off, and they also own the solution, which is driving accountability into your culture.

I would love to know how you're using scorecards to help drive accountability and growth into your business. Drop in the comments below.