The Dental Marketing Mix
Specifically for dental GPs, pediatric dentists, and orthodontists, The Dental Marketing Mix delivers in-depth conversations about all things dental marketing — including SEO, online advertising, social media strategy, website design, AI search visibility, and more. You’ll learn how to attract high-quality new patients, improve practice efficiency and culture, and create an above-and-beyond patient experience that drives retention and referrals. Tune in each week for practical, data-driven insights from DentalScapes co-founders Dan Brian and Brian Craig, and a rotating lineup of innovative practice owners, industry leaders, and dental consultants. If you’re committed to building a stronger, more profitable dental practice, The Dental Marketing Mix is essential listening.
Episodes
63 episodes
"Garbage In, Garbage Out" — Why Vanity Metrics May Be Killing Your Dental Marketing ROI
Is your marketing agency sending you reports full of green numbers every month — while your new patient count tells a completely different story?In this episode of the Dental Marketing Mix, DentalScapes co-founder Dan Brian breaks down t...
"Great Big Payoff" — Why Optimizing Your GBP is the Highest-ROI Move in Dental Marketing Right Now
Your Google Business Profile has always been important. But what Google is doing with it now — and what it's using it for — has changed in ways most dental practices haven't caught up with yet.In this episode, Dan Brian breaks down the b...
"The Slow Burn" — How Long Local SEO Takes for Dental Practices (And What to Do in the Meantime)
How long does local SEO actually take for a dental practice — and what do you do while you're waiting for it to work? In this episode, Dan Brian breaks down the realistic SEO timeline phase by phase, from the foundational groundwork in the firs...
"Rankings to Recommendations" — SEO, GEO, and the New Search Marketing Playbook for Dentists
Is your marketing agency still sending you keyword ranking reports and calling it a win? The rules of dental SEO are changing — and most practices and most agencies aren't keeping up.In this episode of the Dental Marketing Mix, Dan Brian...
"Vanishing Act" - What's Really Behind Your Dental Practice's Disappearing Google Reviews
Are your Google reviews disappearing — and do you know why?In this episode of the Dental Marketing Mix, DentalScapes co-founder Dan Brian breaks down one of the most urgent issues affecting dental practices right now. Starting in early 2...
"Starting from Scratch" - The Marketing Playbook for Startup Dental Practices
Just opening a dental practice and not sure where to start with marketing?In this episode of the Dental Marketing Mix, DentalScapes co-founders Dan Brian and Brian Craig break down the free ...
"1st Impressions Don't Get 2nd Chances" - Why Your Dental Website is Costing You Patients (And How to Fix It)
Is your dental website quietly turning away new patients before they ever call?In this episode of the Dental Marketing Mix, DentalScapes co-founder Dan Brian tackles one of the most overlooked problems in dental marketing: a website that...
"The Leaky Bucket Problem" - How a Low Conversion Rate Might Be Killing Your Dental Marketing ROI
Your marketing might be working perfectly — and you'd never know it, because the leads are slipping through the cracks before they ever make it onto your schedule.In this episode of the Dental Marketing Mix, DentalScapes co-founder Dan B...
"Behind the Scenes" - How We Run Our Dental Marketing Audits
What actually happens before DentalScapes launches ads, adjusts SEO, or recommends a budget?In this episode of The Dental Marketing Mix, Dan Brian takes listeners behind the scenes of the very first step DentalScapes takes with every pot...
"Not (Quite) Set It & Forget It" - How to Maximize LSA Performance & Profitability for Dental Practices
Google Local Services Ads can be one of the most cost-effective ways for dental practices to generate new patient leads — but they’re definitely not a “set it and forget it” ad product.In this episode of The Dental Marketing Mix...
"Ads in the Answers" - What Google AI Overview & ChatGPT Ads Mean for Dental Practices
What happens to dental marketing when ads don’t just sit next to search results, but start appearing inside the answers themselves?In this episode of The Dental Marketing Mix, Dan Brian goes deeper into what’s actually been announced and...
"Stop Lighting Your Money on Fire" - Choosing the Right Online Ads for Your Dental Practice
Are you spending money on dental ads without really knowing what’s working?In this episode of The Dental Marketing Mix, Dan Brian is joined by DentalScapes co-founder Brian Craig to break down how dentists should think about onl...
"More Reviews, Less Effort" - How to Get More Google Reviews for Your Dental Practice
Online reviews are no longer optional for dental practices—they’re a critical driver of growth, visibility, and trust in 2026.In this episode of The Dental Marketing Mix, host Dan Brian is joined by DentalScapes Content Manager Skylar Ma...
"Trust Beats Traffic" - 3 Predictions for Dental Marketing in 2026
Dental marketing is heading into 2026 with major changes already underway. In this episode of The Dental Marketing Mix, host Dan Brian breaks down three clear predictions that will reshape how dental practices get discovered, how they pay for v...
"Not Dead Yet" - Why Blogs Still Matter in Dental Marketing in 2026
Blog posts aren’t dead—far from it. In this episode of The Dental Marketing Mix, Dan Brian sits down with DentalScapes Content Marketing Manager, Skylar Massengill, to break down why blogging is still one of the most underrated growth ...
"Stop Chasing Hacks" - The Biggest Dental Marketing Takeaways from 2025
In this episode of The Dental Marketing Mix, host Dan Brian breaks down the biggest dental marketing takeaways of 2025—and why this year represents one of the most significant shifts we’ve ever seen in how patients find a...
"Fundamentals Still Win" — The Key Local Search Factors Driving Dental Visibility in 2025-2026
🚀 The 2025 Whitespark Local Search Ranking Factors Report is here — and Dan & Brian break down exactly what it means for dental practices.In this episode of The Dental Marketing Mix, Dan and Brian unpack the newest data shaping how ...
"E-E-A-T Meets AIO" - How Reviews Are Rewriting Dental Search Visibility
In this episode of The Dental Domination Podcast, host Dan Brian breaks down one of the most overlooked growth levers in modern dental marketing — your Google reviews. As Google’s AI Overviews and AIO (Artificial Intel...
"Hocus Pocus" - How 'Magic" AI-Powered SEO Promises Can Hurt Your Dental Practice
It’s almost Halloween—and Dan Brian and Brian Craig are talking about the real “Hocus Pocus” haunting dental marketing today: agencies promising magic results through fully automated, AI-driven SEO.In this episode of The Dent...
"Beyond SEO" - How AIO is Rewiring Dental Marketing
The rules of online visibility are changing fast — and most dental practices aren’t ready. In this episode of The Dental Domination Podcast, DentalScapes co-founder Dan Brian breaks down AIO (Artificial Intelligence Optimization) — the next evo...
"Pretty to Profitable" - Tips for Modern Dental Website Design
Your dental website shouldn’t just look good—it should fill your schedule. 💥In this episode of The Dental Domination Podcast, DentalScapes co-founders Dan Brian and Brian Craig break down what separates “pretty” dental websites from pro...
"Beyond the Stars" - Leveraging Google Reviews to Power AI Search and SEO (feat. Brian Craig)
Google reviews are no longer just “nice to have”—they’re one of the biggest ranking factors for dental practices AND a major driver of AI search visibility. In this episode of The Dental Domination Podcast from DentalScapes, Dan Brian ...
"Finding Balance" - Mental Health, Burnout, and Career Resets in Dentistry (feat. Dr. Camden Brown)
Dentistry is rewarding—but it can also take a heavy toll on mental health. In this episode of The Dental Domination Podcast, Dan Brian sits down with Dr. Camden Brown, an orthodontist, mom, and coach for high-achieving professio...
"AI in the Operatory" - Building Trust and Improving Care with Technology (feat. Dr. David Bryant)
Artificial intelligence isn’t just hype—it’s already reshaping how modern dental practices run. In this episode of The Dental Domination Podcast, Dr. David Bryant of South Shore Dental in Denver shares exactly how he’s integrating AI into both ...
"Beating Burnout" - How to Thrive While Building a 7-Figure Dental Practice (feat. Dr. Ben Friberg)
Burnout is real — and it’s more common in dentistry than most are willing to admit. In this episode of The Dental Domination Podcast, host Dan Brian sits down with Dr. Ben Friberg, a succe...