The Dental Marketing Mix
Specifically for dental GPs, pediatric dentists, and orthodontists, The Dental Marketing Mix delivers in-depth conversations about all things dental marketing — including SEO, online advertising, social media strategy, website design, AI search visibility, and more. You’ll learn how to attract high-quality new patients, improve practice efficiency and culture, and create an above-and-beyond patient experience that drives retention and referrals. Tune in bi-weekly for practical, data-driven insights from DentalScapes co-founders Dan Brian and Brian Craig, and a rotating lineup of innovative practice owners, industry leaders, and dental consultants. If you’re committed to building a stronger, more profitable dental practice, The Dental Marketing Mix is essential listening.
Episodes
48 episodes
"Stop Chasing Hacks" - The Biggest Dental Marketing Takeaways from 2025
In this episode of The Dental Marketing Mix, host Dan Brian breaks down the biggest dental marketing takeaways of 2025—and why this year represents one of the most significant shifts we’ve ever seen in how patients find a...
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Season 2
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Episode 2
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10:07
"Fundamentals Still Win" — The Key Local Search Factors Driving Dental Visibility in 2025-2026
🚀 The 2025 Whitespark Local Search Ranking Factors Report is here — and Dan & Brian break down exactly what it means for dental practices.In this episode of The Dental Marketing Mix, Dan and Brian unpack the newest data shaping how ...
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Season 2
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Episode 1
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14:12
"E-E-A-T Meets AIO" - How Reviews Are Rewriting Dental Search Visibility
In this episode of The Dental Domination Podcast, host Dan Brian breaks down one of the most overlooked growth levers in modern dental marketing — your Google reviews. As Google’s AI Overviews and AIO (Artificial Intel...
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Season 1
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Episode 46
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8:52
"Hocus Pocus" - How 'Magic" AI-Powered SEO Promises Can Hurt Your Dental Practice
It’s almost Halloween—and Dan Brian and Brian Craig are talking about the real “Hocus Pocus” haunting dental marketing today: agencies promising magic results through fully automated, AI-driven SEO.In this episode of The Dent...
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Season 1
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Episode 45
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21:00
"Beyond SEO" - How AIO is Rewiring Dental Marketing
The rules of online visibility are changing fast — and most dental practices aren’t ready. In this episode of The Dental Domination Podcast, DentalScapes co-founder Dan Brian breaks down AIO (Artificial Intelligence Optimization) — the next evo...
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Season 1
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Episode 44
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8:11
"Pretty to Profitable" - Tips for Modern Dental Website Design
Your dental website shouldn’t just look good—it should fill your schedule. 💥In this episode of The Dental Domination Podcast, DentalScapes co-founders Dan Brian and Brian Craig break down what separates “pretty” dental websites from pro...
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Season 1
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Episode 43
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18:46
"Beyond the Stars" - Leveraging Google Reviews to Power AI Search and SEO (feat. Brian Craig)
Google reviews are no longer just “nice to have”—they’re one of the biggest ranking factors for dental practices AND a major driver of AI search visibility. In this episode of The Dental Domination Podcast from DentalScapes, Dan Brian ...
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Season 1
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Episode 42
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14:51
"Finding Balance" - Mental Health, Burnout, and Career Resets in Dentistry (feat. Dr. Camden Brown)
Dentistry is rewarding—but it can also take a heavy toll on mental health. In this episode of The Dental Domination Podcast, Dan Brian sits down with Dr. Camden Brown, an orthodontist, mom, and coach for high-achieving professio...
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Season 1
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Episode 41
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30:39
"AI in the Operatory" - Building Trust and Improving Care with Technology (feat. Dr. David Bryant)
Artificial intelligence isn’t just hype—it’s already reshaping how modern dental practices run. In this episode of The Dental Domination Podcast, Dr. David Bryant of South Shore Dental in Denver shares exactly how he’s integrating AI into both ...
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Season 1
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Episode 40
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32:04
"Beating Burnout" - How to Thrive While Building a 7-Figure Dental Practice (feat. Dr. Ben Friberg)
Burnout is real — and it’s more common in dentistry than most are willing to admit. In this episode of The Dental Domination Podcast, host Dan Brian sits down with Dr. Ben Friberg, a succe...
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Season 1
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Episode 39
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22:47
"From Boardroom to Stateroom" - Reimagining Dental Conferences & Live CE (feat. Dr. Devinn Geeson)
What if dental continuing education could feel more like a vacation than a chore? In this episode of The Dental Domination Podcast, Dan Brian sits down with the energetic and inspirational Dr. Devi...
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Season 1
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Episode 38
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28:17
"Leads to Loyal Patients" - How to Increase Your Dental Practice Booking Rate (feat. Brian Craig)
🚨 Are you losing potential new patients every single day without even realizing it? In this episode of The Dental Domination Podcast, DentalScapes co-founders Dan Brian and Brian Craig reveal the #1 reason most dental practices struggle to grow...
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Season 1
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Episode 37
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19:11
"Trust-Building Technology" - Transforming Dentistry with AI (feat. Dr. Shervin Molayem)
Host Dan Brian speaks with Dr. Shervin Molayem, a periodontist and dental tech entrepreneur, about the transformative impact of AI in dentistry. They discuss the evolution of dental technology, the role of AI in enhancing practice efficiency, a...
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Season 1
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Episode 36
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27:07
"Planning Your Exit" - Legacy, Value & Peace of Mind (feat. Derek Strong)
Thinking of selling your dental practice in the next few years? 🦷💼 In Episode 35 of The Dental Domination Podcast, Dan Brian sits down with Derek Strong, a financial advisor at Hemingway Wealth Management, to break down everything practice owne...
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Season 1
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Episode 35
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21:34
"Rewarding Results" - Bonus Plans for Dental Teams (feat. Dr. Mayer Levitt)
In this episode of "The Dental Domination Podcast," host Dan Brian speaks with Dr. Mayer Levitt about the significance of bonus plans for dental teams. Dr. Levitt shares his journey from clinical practice to consulting, emphasizing the importan...
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Season 1
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Episode 34
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23:42
"Making Money with Mindset" - Thinking About Practice Revenue the Right Way (feat. Monica Capelli)
In this episode of "The Dental Domination Podcast," Dan Brian and Monica Capelli discuss the critical role of mindset in dental practices, particularly in relation to billing and collections. ...
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Season 1
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Episode 33
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32:22
"More Than Compensation" - Strategies for Dental Team Retention (feat. Doug Gray)
In this episode of the "The Dental Domination Podcast," Dan Brian and Doug Gray, CEO of Dental Business Solutions, discuss the critical issue of staffing and retention in dental practices. They explore the foundational elements of effective com...
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37:10
"Overhyped OR Gamechanger? Both?" — AI and the Future of Dentistry (feat. Conner Ludlow)
Dan Brian and Conner Ludlow, founder of Annie, an AI assistant for dental practice front desks, discuss the role of artificial intelligence (AI) in dentistry. They explore the (possibly?) overhyped expectations surrounding AI, its practical app...
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Season 1
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Episode 31
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28:11
"Smart Move" - Integrating Ortho Into Your Practice (feat. Dr. Amanda Wilson)
In Episode 30 of "The Dental Domination Podcast," Dan Brian and Dr. Amanda Wilson, founder and CEO of StraightSmile Solutions, discuss the integration of orthodontics into general and pediatric den...
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Season 1
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Episode 30
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26:33
"Perfecting the Patient Pipeline" - Lead Management for Dental Practices (feat. Jake Goates)
In this must-listen episode of "The Dental Domination Podcast," Dan Brian and Jake Goates of GOAT CMO discuss the critical aspects of lead management in dental practices. They explore the importance of call handling, conversion rates, timely co...
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Season 1
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Episode 29
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30:33
"From Text to Trust" - Optimizing Patient Communications for Dental Practices (feat. Dr. Todd Snyder)
In this episode of "The Dental Domination Podcast," Dan Brian interviews Dr. Todd Snyder, a renowned cosmetic dentist and educator, about the critical role of patient communication in dental practices. They discuss the importance of text messag...
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Season 1
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Episode 28
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24:53
"Polishing Your Practice" - Building Dental Team Culture (feat. Debra Englehardt-Nash)
In this episode of "The Dental Domination Podcast," Dan Brian interviews Deborah Englehardt-Nash, a seasoned consultant in the dental field. They discuss the critical importance of team building and workplace culture in dental practices, emphas...
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Season 1
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Episode 27
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26:36
"Align Your Ads" - Online Advertising for Orthodontic Practices (feat. Brian Craig)
In this episode of "The Dental Domination Podcast," DentalScapes co-founders Dan Brian and Brian Craig discuss the intricacies of online advertising specifically for orthodontic practices. They explore various advertising options, including Goo...
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Season 1
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Episode 26
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31:46
"Ring to Revenue" - Call Handling for Dental Front Desk Teams (feat. Jessica Martin)
In this episode of "The Dental Domination Podcast," host Dan Brian of DentalScapes speaks with Jessica Martin, founder and CEO of Martin Management, about the critical role of patient experience in dental practices — and how it all starts with ...
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Season 1
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Episode 25
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21:25
"Courageous Conversations" - Aligning Your Dental Team for Success (feat. Katherine Eitel Belt)
In Episode 24 of "The Dental Domination Podcast," DentalScapes co-founder Dan Brian interviews Katherine Eitel Belt, founder of LionSpeak, a communications coaching company focused on helping denta...
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Season 1
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Episode 24
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30:48