If you've ever ordered a Starbucks coffee from your phone, you are already familiar with Brian’s work. Brian leads teams in data-driven and people-centric approaches to building people systems that deliver world-class customer experiences at scale. Prior to Service Physics, Brian led teams at Anheuser-Busch InBev and Starbucks to deliver innovative physical and digital experiences at global scale.

About Service Physics

Hospitality drives our economy and yet, these roles are often undervalued or underutilized.

Service Physics provides data-driven operations consulting to empower the world’s leading hospitality and service-based brands. We see the potential for better customer experiences and greater productivity without sacrificing the well-being of employees. Where barriers to growth and transformation persist, our consultants deliver data-backed solutions and hands-on support to break through.

David G. Fivecoat has had helped enhance the leadership of hundreds of individuals and improve the processes of dozens of companies through executive coaching, workshops, and leadership retreats as the Managing Partner for The Fivecoat Consulting Group (TFCG). 

He is the author of Grow Your Grit: Overcome Obstacles Thrive, and Accomplish Your Goals. Previously, Colonel Fivecoat served twenty-four years as an infantry officer. He led soldiers during contingency operations in Kosovo and Bosnia, three combat tours in Iraq, and a combat tour commanding a battalion in
Afghanistan – over 41 months in combat. He culminated his service by overseeing the gender integration of the US Army’s Ranger School.

David earned a Bachelor of Science in Military History from the United States
Military Academy, a Master of Military Arts and Science from the US Army
Command and General Staff College, and a Master in National Security Strategy
from the National War College.

Kevin was Vice President of Talent Management and Organizational Development with Corizon Health in the correctional medicine space and before that he served in several roles for Denver-based Catholic Health Initiatives (CHI).  He has also held roles in Global Workforce planning for a technology company and early in his career was a Senior Trader for a financial services firm.

Kevin received his Bachelor’s degree in Psychology from Adrian College in Adrian, Michigan and his Master of Arts in Industrial/Organizational Psychology from Xavier University in Cincinnati, Ohio.  Additionally he holds senior professional certifications in human resources and has been published and presented research at the Society of Industrial Organizational Psychology conferences. He is an Associate Certified Coach with the International Coach Federation. 

Mark is a seasoned leader with over 25 years of leadership, training, and practice. With two engineering degrees, he understands how hard data drives decisions. With tours of duty in Germany, Norway, and two combat tours in Iraq, he served in a variety of positions.

Teaching at West Point, he sharpened his presentation skills and delighted in shaping the Army for decades to come. His experience in NATO enabled him to grow a greater appreciation for diversity. During those years, he was involved in multiple planning teams becoming the leader of exercise content. Mark managed teams of subject-matter experts by learning to ask the right questions.

Mark retired as a lieutenant colonel and then founded McMillion Leadership Associates. Since retiring, Mark has also taught leadership theory at West Virginia University. Mark has a B.S. in Civil Engineering from the United States Military Academy and a M.S. in Cognitive Systems Engineering from The Ohio State University.

Matt Lhoumeau is the co-founder and CEO of Concord, a leading contract management platform. Matt is a serial entrepreneur who started three companies in his career. Matt also served as a speech writer in the 2007 French presidential campaign for Nicholas Sarkozy.

Accounting Manager at Google

An enthusiastic coach with two decades of hospitality leadership, Steve finds joy in learning alongside others to solve problems and create value. At Starbucks Coffee Company and AB InBev, he led teams to bring systems thinking, kaizen, and coaching to more than 20 different branded concepts across 12 countries.

About Service Physics

Hospitality drives our economy and yet, these roles are often undervalued or underutilized.

Service Physics provides data-driven operations consulting to empower the world’s leading hospitality and service-based brands. We see the potential for better customer experiences and greater productivity without sacrificing the well-being of employees. Where barriers to growth and transformation persist, our consultants deliver data-backed solutions and hands-on support to break through.

Chief Financial Officer of Access to Capital for Entrepreneurs (ACE), a leading Community Development Financial Institution (CDFI) based in Georgia. She brings more than 15 years of experience across manufacturing, technology, pharmaceuticals, and the nonprofit sector, with leadership roles in accounting and FP&A.

Named the 2025 CFO of the Year by the Atlanta Business Chronicle and a two-time CPA Practice Advisor 40 Under 40 honoree, Wassia is a keynote speaker and guest faculty member for the Wharton Online FP&A Certificate Program. Her insights have been featured in The Wall Street Journal, Accounting Today, Fast Company, and Strategic Finance.

She is the host of The Diary of a CFO podcast, where she interviews finance leaders about team leadership and the realities of the modern CFO role in growing organizations. She serves on the AICPA Women’s Initiatives Executive Committee and the AICPA Future of Finance Leadership Advisory Group.